Ep 4. Building Trust With South African Consumers #FoundersDesk

In this episode of Founder’s Desk, host Tami Ruschin sits down with Lebohang Mabeba and Abby Saohatse to unpack what it really takes to build trust with South African consumers in a low trust environment.From navigating the gap between brand intention and audience perception to building relationships rooted in accountability, Lebo and Abby share a practical perspective on how founders can create credibility that actually lands.This conversation explores why strong partnerships matter across both strategy and implementation, how brands can work within real budgets to drive meaningful results, and the common challenge founders face in communicating their brand effectively.Lebo and Abby also reflect on the importance of treating consumers as partners, not passive audiences, and why respecting the lived realities, tastes and behaviours of your market is critical to building connection and long term trust.If you are building a brand, working in marketing or trying to better understand how to connect with South African consumers, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #FoundersDesk Listen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsTami: https://www.instagram.com/tami_blend_ruschin/Lebo: https://www.instagram.com/mrs_mabebay/Abby: https://www.instagram.com/re.abby.tswe/Her Eye Media: https://www.instagram.com/hereyemedia_hem/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#FoundersDesk #ConsumerTrust #MarketingAfrica #BrandStrategy