Ep. 4. Make Yourself Big: Authority, Alignment, & Growth - with Sherehan Ross, VP Marketing @ Modus Planning

Marketing isn’t broken. The way we measure it is. And if you’ve ever been asked to “drive pipeline fast” while building a brand that actually lasts? Welcome to the group chat. In this episode of Her Path to Revenue, Janelle Amos sits down with Sherehan Ross—senior marketing leader, former CMO, and the unfiltered voice you’ve probably screenshotted on LinkedIn. Sherehan is known for turning chaos into clarity by aligning marketing, sales, and product into one full-funnel engine that drives real pipeline—without the fluffy dashboards and vanity-metric theater. This conversation hits both sides of the game: the boardroom confidence rituals (yes, we’re talking Ted Lasso power poses) and the real-world revenue strategy leaders need heading into 2026—especially when AI is raising the bar and punishing lazy marketing. In this episode, we get into: Why “balance” is a myth—and how to lead in seasons, not guilt The confidence move Sherehan swears by: “make yourself big” before the room tries to shrink you Why AI isn’t replacing fundamentals—it’s exposing who never had them How to get C-suite buy-in by proving value in weeks (not quarters) while building the long-term flywheel The truth about attribution: the buyer journey isn’t linear, and neither is revenue Why the real edge in 2026 is human-to-human marketing and customer obsession If you’re tired of performing marketing instead of producing revenue—this episode will feel like a reset. Put your hoops on. Take up space. And stop asking permission to do the thing you already know will work. -- Follow Sherehan on LinkedIn: https://www.linkedin.com/in/sherehanross/