Skip to content
Ep 4 | Media & Advertising episode artwork

May 7, 2020 23 min

Ep 4 | Media & Advertising

from B2B Reimagined

In this episode, Zilliant's chief scientist Jon Higbie joins host Lindsay Duran to share his experience working with companies on both the buy-side and sell-side of the advertising world. Jon tells us why this ever-changing industry is ripe for disruption in the areas of data management, unified sales processes, and optimized rate-setting. He talks about how the coronavirus pandemic is exposing inefficiencies and accelerating the timetable for a data-driven digital revolution. Jon and Lindsay wrap up the discussion with reimagined pricing and sales strategies that media and advertising companies can deploy today. www.zilliant.com Find the whitepaper mentioned in this episode here - https://resources.zilliant.com/whitepapers/taming-the-wild-west-of-ad-buying-and-selling

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Ep 4 | Media & Advertising

0:00 23:50

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

The B2B Revenue Executive Experience Cory Cotten-Potter The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more. B2B Twin Tony Hackett Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories. B2B Lead Gen Podcast Eric Schwartzman Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue. For the Road Forward - Autotrader and Kelley Blue Book B2B Cox Automotive Relevant Discussions on Automotive Trends for a More Successful Road Forward: Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern automotive dealer’s radar. To see full videos of each episode,b2b.autotrader.com/unjadedfortheroadforward

Frequently asked questions

How long is this episode of B2B Reimagined?

This episode is 23 minutes long.

When was this B2B Reimagined episode published?

This episode was published on May 7, 2020.

Can I download this B2B Reimagined episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.