Ep. 4 | Taste, Status and Story #BusinessOfInfluence

In this episode of Business of Influence, host Leroy Marc sits down with the founder and CEO of Chenin Noir, Xolani Mancotywa, to unpack the intersection of premium beverage culture, social influence and consumer psychology.From premium liquor as a marker of status to the emotional drivers behind luxury consumption, this conversation explores how identity, aspiration and achievement are increasingly performed through experience. It also interrogates the role of social media in amplifying visibility, reshaping perceptions of wealth and accelerating access to luxury in a complex economic landscape.Beyond consumption, the episode dives into the business of hospitality and brand building, with a focus on storytelling, consumer experience and creating products that are both aspirational and accessible.At its core, this is a conversation about redefining luxury through an African lens. One rooted in culture, warmth, narrative and quality that can compete globally.If you are thinking about influence, consumer behaviour or the future of African luxury, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Xolani: https://www.instagram.com/xolani.mancotywa/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/ #ConsumerBehaviour #LuxuryMarketing #AfricanLuxury #HospitalityIndustry