Ep 4: The 2 Engineers Redefining Apparel with Science: The Ministry of Supply Story

What happens when you ask 2 Engineers to build an Apparel brand in a stagnant industry?Self-heating Smart Jackets, the 3 most Successful Kickstarter Fashion campaigns, and innovation of the likes you've never seen before.This is the Ministry of Supply Story. Although, there's one thing that actually shocked me the most: Each and every day, even with a huge team, the 2 Co-Founders, Gihan & Aman still put aside 30 minutes per day to speak with their customers. Yes. Every day.It's this level of care, attention to detail, and humility to their internal team and community, which defines their unique approach.As they told their story, it was clear to me that this runs throughout the entirety of MOS and the insights they've been able to learn are staggering.This ultimately is the foundation to their incredible innovation, and because they took action.Here are the main topics we hit:The MOS Mission and other owners can craft oneTheir unique 'Quantified Empathy Process' for designing new productsHow to Storytell across the entire customer experienceCustomer interaction 101Their flagship 'Apollo' jacket, inspired by NASAThe beginning and the MIT professor: "Hacking clothes"KickstarterIf you want to stand on the shoulders of giants in E-commerce, this is the episode for you.Take notes and implement - there's gold in here.Sometimes it's the little things in life that matter the most. We'll be back next week with the First Female-led UK brand on the show!-Stay True to yourselfAman Advani: www.linkedin.com/in/amanadvani/Gihan Amarasiriwardena: www.linkedin.com/in/gihanamarasiriwardena/Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/