Ep 40 | How to Create an Experiential Tradeshow Booth Strategy that Connects with Your Audience with Ian McGonnigal

Are you tired of seeing attendees walk past your tradeshow booth without a second glance? Tradeshows can pose a tough challenge to event marketers: it’s a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression. To stand out from a sea of booths, you need to be intentional about crafting an experiential booth strategy that connects with attendees on a deeper level. That’s why in this episode of “Event Marketing: Redefined,” Ian McGonnigal joins Matt Kleinrock, CEO of Rockway Exhibits + Events, to discuss practical and applicable steps to get started. Ian is an experiential and event marketing expert with 30 years of strategic marketing leadership in multiple industries. With an impressive 13-year career at renowned agencies like Jack Morten and George P. Johnson, Ian has honed his expertise and now stands at the helm of his own venture, Experiential Executive LLC. Learn the following: - How to think about strategy - Actionable steps to effectively execute and craft your own strategy for events and tradeshows - Why it pays to have an experiential tradeshow booth nowadays - Measurement and analytics - And much more Take part in this discussion as we uncover the art of crafting an experiential tradeshow booth strategy that resonates with your audience, leaving a lasting impression that goes far beyond the event itself. Connect with Ian: On his LinkedIn: https://www.linkedin.com/in/ianmcgonnigal/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined