Ep 402: The importance of brand protection in SEO, with Ivana Flynn & Marta Szmidt

In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn  is back once again to provide detailed insight and education on SEO within the gambling space. On today's episode, Ivana is joined by Marta Szmidt, Director of SEO at Rhino Entertainment. The duo discuss the importance of brand protection in SEO. They cover topics such as what brand protection is, why it is important, and how to protect your brand. The conversation also touches on the issue of brand jacking and PPC abuse, and provide strategies for ranking your brand position one in search results.Host: Ivana FlynnGuest: Marta SzmidtProducer: Anaya McDonald Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.