EPISODE · Oct 30, 2023 · 49 MIN
EP.41 jELLYCAT——柔软点，善意点，幽默点
from Slow Brand
Jellycat其实是一个我们不算陌生的品牌，就算你没有听过，也一定见过它家公仔的表情包。诞生于孩童戏谑之言的品牌名，与柔软治愈的手感都让品牌的形象深入人心。当我们将视角回归品牌，许多的好奇也油然而生：独特的设计和乌托邦般的美好是如何打造的？优越的毛利是否合理？与生俱来的“幽默感”有何价值？请听本期博客。00:38 如何结识Jellycat03:35 品牌简介与来历07:26 名人圈的推广和认可08:40 价格和利润的讨论：更善意的商业应该如何？15:42 大家都爱的玩具是什么样的——对比乐高21:52 “抽象”外形与精彩的二创30:41 出乎意料的“幽默感”37:56 基于品牌原型的讨论48:04 乌托邦般的快乐Music by Ian Post - Super Duper我们喜欢的JellycatDJ Skeleton Bob & 运动系列名人圈的推广二创，@艾嘛嘿儿，@Cici小花生衣橱每个品牌都需要的“幽默感”：<Funny business>品牌人格化-Brand Archetypes在小宇宙查看该单集文稿
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EP.41 jELLYCAT——柔软点，善意点，幽默点
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This episode is 49 minutes long.
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This episode was published on October 30, 2023.
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Jellycat其实是一个我们不算陌生的品牌，就算你没有听过，也一定见过它家公仔的表情包。诞生于孩童戏谑之言的品牌名，与柔软治愈的手感都让品牌的形象深入人心。当我们将视角回归品牌，许多的好奇也油然而生：独特的设计和乌托邦般的美好是如何打造的？优越的毛利是否合理？与生俱来的“幽默感”有何价值？请听本期博客。00:38 如何结识Jellycat03:35 品牌简介与来历07:26 名人圈的推广和认可08:40 价格和利润的讨论：更善意的商业应该如何？15:42...
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