Ep 41 | Job adverts. What are they good for? Absolutely nothing. Or are they? Daniel Fellows from Get-Optimal.

We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out. Why are recruitment companies so rubbish at job advert writing? What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it? We talk a bit about Indeed shutting down organic traffic for the UK as well... The team at Paiger continue to be great champions of this podcast so please go and check them out.