Ep 41 - Nathan Ward and James Hornak | Two Evil Shop Owners in the Making

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code Confess25 for $25.00 off your registration. Sign up HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERENathan Ward and James Hornak recently opened Inconceivable Automotive in Raleigh, NC. Today, they tell the CRAZY story of how they became friends, fell into business ownership (starting by stealing a van off a man with Alzheimer's), and listen to advice from Mike. They all discuss openly the lessons they’ve already learned, such as the importance of clear communication, networking with other shop owners, and maintaining well-organized business processes from the outset. 00:00 "Morning Bloody Mary Bar"03:48 Injury Recovery Leads to Adventure07:12 General Repair: Passion Meets Profit12:29 Balancing Workload and Priorities13:49 Repo Equipment Bargain Success18:10 Subcontracting Head Gasket Repair22:28 Stick to Normal Procedures24:21 "Building Connections with Elite Coaching"26:55 Sumo Wrestling Match at ASTA30:30 Business Partnership and Profit Sharing35:20 "Starting a Small Business Guide"36:59 Prioritizing Business over Income40:00 "Convenient Truck Service Location"44:43 Proactive Learner Praised47:15 "Toys Indicate Business Struggles"50:07 Electrical Misunderstanding Magic53:59 "Shop Owner Confessions"