PODCAST · business
Confessions of a Shop Owner
by Mike Allen
Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer. In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.
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Ep 90 - Aniz Lavji | This Shop Owner Saw 50% Growth!?
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREAniz Lavji is a Canadian shop owner and new podcaster! Today, he and Mike reflect on Aniz's growth over the last year and how attending his first trade show (ASTA Expo) sparked a major shift in both mindset and operations, especially after adopting Tekmetric (the best software ever, obviously). They also talk about the explosive role AI is already playing in shop management, the importance of shop culture and community, and how Aniz plans to continue growing this year. Timestamps: 00:00 There MUST Be a Day Limit onLoaner cars01:14 First trade show jitters, family stress, & Niagara Falls survival09:25 Building heart-centered shop culture & supporting your community13:04 Miata confessions, advisors, and the subculture of small cars14:03 QuickBooks to Tekmetric: The leap that sparked 50% growth22:07 Shop struggles: 454 cars in one month & tech shortages23:12 Planning for the future, hiring advisors, and stepping back24:47 Will AI take over? Balancing efficiency and human connection25:24 Loaner car policies: Leadership, responsibility, and big lessons30:15 North Carolina vs. Ontario: Shop culture & competitive spirit33:04 Trade association impact, collaboration, and ethical business38:45 Go-kart racing, trophies, and shop owner bragging rights40:44 Rage bait, social media, and “winning” on YouTube
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Ep 89 - Sam "Awesome" Freeman & Ethan Whidden | Why You Don't "Need" an A-Tech
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERESam Freeman is the Partner Manager with Promotive Ethan Whidden is a Sales Representative. Today, they share with Mike what they've learned about the challenges of recruiting in the automotive repair industry. They discuss the unrealistic expectations shop owners often have when looking for that elusive “A tech” and why most owners should reconsider what they truly need in their shops. The conversation covers the importance of clear communication—both when hiring and when working with vendors—and the need for accountability on both sides of the hiring process.Timestamps:00:00 - The reality of open bays & shop hopping01:14 - Walking the trade show floor & exhibitor life03:23 - Ethan Whidden on joining Promotive, shop culture, and genuine conversation07:27 - Mike Allen confesses: why he hesitated to use Promotive08:45 - Effort vs. results in recruiting—Matt Lofton’s tough love09:01 - Why most shops think they need A-techs (and why they’re wrong)14:47 - Defining technician levels (and what “A-tech” really means)17:26 - Expectations vs. reality: shops, techs, and unicorn hires18:09 - The shop owner who took “unrealistic” to new levels19:31 - Diagnosing your real hiring needs20:01 - Chaos coordinators & fixing the front office21:02 - You don’t need a unicorn—you need to be a better owner24:01 - Shop competition: Mario Kart, go-karts, and Monopoly battles27:02 - Epic neighborhood parties and community building33:06 - Localized guerrilla recruiting vs. Promotive (can you DIY?)34:03 - Why shop owners make terrible customers for vendors35:09 - Communication, unspoken expectations, and messy outcomes37:58 - Candidate screening, accountability, and whose fault is it, really?41:41 - Hiring stories: ghosting, no-shows & offers used as leverage51:14 - Why techs really leave—(hint: it’s not always money)01:00:05 - What you SHOULD pay your B-techs and A-techs in 202601:06:09 - Boasting moms, cheer championships, and motivation01:11:08 - Code yellow, code red: shop bathroom confessions
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Ep 88 - Ashley Butler & Rochelle Gotsdiner | Scale Your Repair Shop by Doing This
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREToday, Ashley Butler and Rochelle Gotsdiner join Mike Allen to break down how to scale your repair shop through strong processes. Ashley shares how clear communication and consistent customer updates can set your shop apart—because most of your competitors get it wrong daily. They also chat about how embracing AI and innovative training methods can solve the industry’s notorious people problem and unlock serious growth.Timestamps: 00:00 Why “saying yes” matters and how to stop losing business03:56 Ashley Butler introduces her shop story and scaling to 14 stores04:46 How Ashley Butler structures her week for maximum impact08:42 Succession planning, family business, and running on “auto-pilot”10:18 The secrets to working with your spouse without disaster12:05 Turning crisis into opportunity: Creating a top-tier training center14:51 On a mission for talent: Training novices into flat-rate techs15:56 Why community involvement and university ties pay off18:18 Maximizing space, remodeling battles, and why your waiting room matters20:39 The “speed” advantage: Serving customers before they even ask27:31 Game-changing customer communication habits—so the phone never rings at 3pm32:22 Trust, integrity, and what it really takes to keep your reputation bulletproof35:14 Shop processes, procedures, and how competitors make you look good35:59 Integrating AI into shop training and HR: first steps and big potential41:10 How anyone can build custom AI tools for their shop43:35 Private equity, big chains, and why it’s opportunity (not threat!) for indies46:11 Guerrilla recruiting: real-world tactics for poaching top techs and advisors49:57 Shop owner black belt: Using networks and timing to score the best deals51:26 Why perfect policies don’t exist (and that’s okay!)
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Ep 87 - Coaching Call #16 | Maximize Repair Orders with Prebuilt Tickets
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Matt Lofton and Mike Allen talk through Mike's shop's performance in March. Matt talks about the importance of pre-building estimates and leveraging tools like Detect Auto to maximize tech average quote and streamline workflow. Mat also shares his approach to combating misleading "vanity flush" services in the market, emphasizing transparent communication with customers.Timestamps: 00:00 – The “Vanity Flush” Confession: Why $99 Services Aren’t What You Think02:24 – eBay Hero Cards, Shop Swag, and Why Autographs Still Matter04:14 – Record First Quarter, March Recap, and Looking Ahead05:50 – Fly With the Eagles Recap: What High Performers are Learning08:52 – DIY Shop AI: How to Create Your Own AI Agents and Save Big12:03 – Struggling with Close Rates? Blame (or Bless) Your Advisor14:09 – Prebuilding Estimates for Maximum Tech ARO16:13 – Setting Up Customers: Deferred Work, Maintenance, and Upsells17:33 – BG Programs, Fluid Service Sales, and Overcoming Industry Myths20:01 – How Corporate Store Pricing Drives Shortcuts (and Dirty Tricks)23:05 – Value-Add vs. Price-Only: The Ruth’s Chris Cheeseburger Analogy24:49 – How to Fill Tomorrow’s Bays with Opportunity, Not Just Oil Changes28:16 – The Pit Stop Program: Getting Customers Back 4x Fast30:48 – The Loyalty Cliff: Retaining vs. Losing First-Time Customers33:12 – Risky Repairs and the Real Cost of Saying “Yes”39:45 – Ritz Carlton vs. Motel 6: Finding Your Shop’s Sweet Spot43:04 – Social Media “Rage Bait”: Marketing Tactics and Lessons Learned44:58 – Worry About Your Own Shop! Why Community Trumps Competition48:21 – Peer Groups and Getting Ahead—Why You Shouldn’t Go It Alone
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Ep 86 - Lucas Underwood and Tonnika Haynes | Did We Accomplish Anything Here??
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREThis one was fun - put three popular podcasts in a room for an hour, and you never know what will happen...THIS WAS NO EXCEPTION Today, Lucas Underwood, Mike Allen, and Tonnika Haynes open up about the real challenges of shop ownership, podcasting, and share some crazy stories along the way.They dive deep into the difficulties of managing growth and the importance of setting boundaries—especially when it comes to family businesses and succession planning. Timestamps:00:00 Lucas and Mike Make it Awkward01:42 The infamous Benji story and awkward work gaffes02:46 How Tonnika went from outsider to industry board member04:31 Reflecting on diversity, intimidation, and leadership in the industry06:36 Board politics, cleaning up after the "old guard," and learning the ropes08:01 Confessions about podcasting: growth, ego boosts, and business neglect09:37 On loving people (to a fault), hiring headaches, and why feelings can't run a business12:10 Tough lessons learned: leadership critiques gone wrong14:05 Reeling back commitments to avoid burnout and family drama16:45 Discussions about business hours, staff, and shifting industry cultures19:03 Why every shop is different and one-size-fits-all advice doesn't work20:13 Coaching, cult-followings, and why shop owners get fiercely loyal22:44 The weight of influence: why podcasters and coaches impact real lives24:31 When business coaching turns into a fraternity (and how to break free)26:20 The coaching gold rush: who's really helping, who's just cashing in28:33 Podcast production goes legit—systems, processes, SOPs34:25 Therapy time: handshake deals, business agreements, and life after podcasts36:32 Family business confessions—succession nightmares, buyout basics, and trust-but-verify50:43 Lessons learned the hard way—and why you’ll survive51:33 Practical advice: documentation, buy-outs, and avoiding family business disasters
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Ep 85 - Jay Huh | Why So Many Shop Owners Are Broke
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJay Huh is the owner Carmedix in Durham, NC. Today, he tells Mike how he figured out how to run a shop the hard way. After years of struggling, he has built an efficient, highly profitable shop that gives him total freedom. They also talk about ShopFix and what the coaching company is doing after the loss of Aaron Stokes. Timestamps:00:00 – Jay's confession on not making enough money02:17 – Why sharing mistakes online changed everything04:40 – Living on $1,000 net per shop and barely making it06:07 – Consolidating down, shop tours, and landing in the “anchor” spot08:19 – Do we really need so many shop owner groups? Breaking down the division09:35 – Shop culture, coaching, and why too many owners are still broke10:45 – Shop Fix vs. other coaching: It’s about heart, not just numbers13:07 – Haters, jealousy, and why everyone thinks their way is best14:43 – Growing the right way—efficiency before expansion and protecting family time15:16 – Let’s talk cruises! Why Speaker A rides MSC and the yacht club life16:46 – Degenerate gambling confessions: Blackjack, craps, and cruise ship casinos18:01 – Owning a beach house: Boats, depreciation, and gathering your crew20:00 – The exit plan: Cashing out vs. the freedom of autopilot shops21:10 – The guardrails: How Speaker A uses daily numbers, not vibes23:00 – Forget top-line revenue, focus on real margin25:17 – Shop meetings, keeping techs and advisors rowing together26:01 – Why the multi-store “dog” life isn’t for everyone26:30 – The danger of scaling without the cash to back it up27:59 – Shop size vs. profit: Luke Walker’s $1M store reality check29:05 – The secret: Hire high skill, pay well, and net more31:12 – Money loves speed: Adapting shop processes for today’s customers32:13 – Show & sell: Finding the urgent fix, but always telling the whole story35:20 – Ethics, shortcuts, and hiring for integrity36:05 – Losing Aaron: Leadership, legacy, and moving Shop Fix forward39:14 – What’s next? Shop Fix’s plan and why the mission’s stronger than ever
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Ep 84 - Keith Perkins and Seth Thorson | Will AI Replace Technicians?
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERESeth Thorson and Keith Perkins own shops and are both on the NASTF board. Today, they talk about AI and how shop owners can leverage Chat GPTs and Chrome extensions to streamline operations and keep their customer data protected. Keith weighs in on the future of technician roles, pointing out that while robotics and AI may eventually change the landscape, hands-on skills and adaptability will be critical for years to come.Timestamps: 00:00 Techs replaced by AI?06:25 AI and data ownership09:41 Learning the GTP foundation10:18 Teaching effective coding practices13:15 Teaching basic and premium features17:19 Using AI to access online data20:20 Circuit City vs. Best Buy insights25:37 Son considering trade school program31:28 Starting with the basics35:48 Putting in extra effort37:22 Learning through hard work42:59 Michael Brody-Waite's leadership approach43:38 Seth's class for shop owners49:18 Concerns about AI and human thinking51:12 NAPA's augmented reality training53:32 Balancing textbook learning and hands-on56:37 Mike's 90-day check-in
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Ep 83 - Hunt Demarest | How to Actually Make Money in Auto Repair
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREHunt Demarest is a CPA with Paar, Melis, and Associates. Today, he joins Mike to talk shop financials, tax credits, and private equity. Hunt breaks down why consistent improvement—just 3% better each quarter—is more sustainable than chasing explosive growth. He offers a candid warning about risky investments, sharing his own hard lesson with a too-good-to-be-true real estate scheme. Finally, Hunt dives into the rise of private equity buying up repair shops, explaining how that's driving up valuations and changing the market for owners looking to sell. Timestamps:00:00 Incremental improvement beats unrealistic growth—why 3% better every quarter wins01:10 Teaching personal finance at Vision 2026 (and why accountants don’t read your Social Security statements)02:07 The truth about R&D tax credits and audit nightmares03:44 What you must ask before taking any credit—defending yourself at audit time05:03 Hunt’s background: how he got into auto repair accounting08:08 Will AI replace your bookkeeper or CPA? Real talk, not hype10:32 Why shop owners need to understand financial statements & what current ratio means for your cash12:18 Managing AR, cash flow, and the case for paying vendors weekly14:43 Shop profitability: 8 months out of 12 is the norm, not the exception15:43 Trends: The scale and extremes of shop margins have changed MASSIVELY17:21 Labor rates at $386/hr and what actually drives profit18:54 The 20% net profit “gold standard”—and who really gets there19:34 Why comparing owner compensation plus net income tells the real story21:26 What’s the average net profit for shops? (Spoiler: it’s better than you think)22:15 Beware public “industry average” surveys—actual profits vs. reported tax returns23:01 Why working with an industry-specialized CPA beats a generic accountant every time24:14 The inner circle: who should be on your financial “advisory board”25:00 The most common (and WRONG) beliefs about shop accounting29:53 Hunt’s biggest personal mistake: the $25k investment gone wrong (and what to learn from it)32:10 Private equity: what’s happening, who’s buying, and what it means for YOUR exit36:10 Should you sell now? How PE offers stack up vs. passing to family37:06 Why PE doesn’t care about your P&L—sometimes it’s all about your customer count38:02 Final thoughts, lessons learned, and why even the pros get it wrong sometimes
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Ep 82 - Coaching Call #15 | Why Partnership Agreements Are a MUST!
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Matt Lofton go deep on the realities of starting a business partnership. Mike Allen shares lessons learned from his own experiences establishing partnerships, emphasizing the importance of clear agreements and communication. Matt Lofton draws from his experience with both successful and failed partnerships, highlighting the dangers of handshake deals and the need for thorough “what-if” planning.Timestamps: 00:00 "Spring Break, Partnerships, Feedback"03:17 "Partnerships: Risks and Considerations"08:27 "Clear Terms Before Partnerships"11:39 "Dissolved Partnership and Planning"15:49 "Partnerships and Business Assets"19:43 Private Equity Incentives Explained21:55 "Effectiveness of Profit-Based Incentives"26:23 "Financial Deep Dive Workshops"29:27 "Key Points in Partnership Agreements"31:14 "What-If Scenarios and Alignment"38:38 "Managing Business Equity Dynamics"41:50 "Front-End Business Agreement Setup"45:03 "Revisit Business Agreements Regularly"47:35 "Partnership Structure and Agreements"52:26 "High-Value Networking & Insights"53:38 "Best Shop Owners Seek Growth"
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Ep 81 - Mike Martin, Travis May & Matt Lofton | Why Getting a Coach Will Change Your Life
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETravis May and Mike Martin are shop owners who coach with Elite Worldwide. Matt Lofton, as many of you know, is the Director of Coaching for Elite (and my personal coach/therapist). Today, we all talk about how having coaches through Elite have literally changed our lives and helped us in ways we may never be able to truly explain.Timestamps:00:00 Falling in love with your own success: Absentee ownership pitfalls01:08 Meet the guests: Legacies, buyouts, and shop owner backgrounds05:21 The journey to Elite: Why top shop owners chose coaching06:30 Humbling lessons—how the Elite Master Service Advisor program changes everything10:09 Accountability, habit-building, and real growth with ongoing coaching12:17 2025 Recap: Big wins, tough months, and lessons learned14:31 The owner’s struggle: Profit discipline & staying out of “the cookie jar”16:02 Finally closing the building deal: How perseverance pays off17:19 Navigating post-pandemic reality: The “sugar rush” is over18:46 Big goals for 2026: Celebrating wins—and moving forward20:40 The power of taking action: Why implementation beats excuses23:45 Personal growth, team impact, and communicating with your staff24:32 Best event takeaways: Coffee Bean Analogy & daily goal setting28:15 Why community events and peer networks make all the difference33:11 Biggest struggles today: Generational gaps & trusting your process38:55 Parting wisdom: If you don’t have a coach, get one!
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Ep 80 - Ash Kaplan | I Learn About Golden Hour Garage
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREAsh Kaplan is first and formost a friend of the show. Secondly, she's the founder of Golden Hour Garage. Today, Mike learns all about Ash and the new adventure of buisness owernship she's on. Ash Kaplan shares her vision for Golden Hour Garage, focusing on optimizing efficiency for shops through remote estimate building, warranty processing, and innovative advisor training. The conversation also highlights the importance of building meaningful customer relationships, as well as the value of attending industry events like the ASTA Expo for personal and professional growth.Learn more about Golden Hour Garage HERE Timestamps:00:00 "Ignite 2026 Wrap-Up Reflection"05:28 "Golden Hour Garage Vision"09:25 Intentional Onboarding and Quality Control12:14 "Warranty Costs vs Estimate Service"14:21 "Streamlined Warranty Estimate Solutions"17:58 "Empowering Shops Through Connections"21:23 "Optimizing Processes for Transparency"25:46 "Adapting for Growth in Business"27:27 Struggling to Sustain Employee Growth30:18 Do You Use a Bidet?35:51 "Free Beer Disappointment"38:18 Customized Pricing Approach Explained41:48 "Life-Changing ASTA Experience"42:42 "Red String Connections"48:06 Maximize Networking at Trade Shows49:28 "Breaking Isolation in the Industry"54:24 "AI Phone Systems Discussion"
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Ep 79 - Joe Marconi & Sabrina Wilkerson | Why Service Advisors Will Make Or Break The Shop
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJoe Marconi and Sabrina Wilkerson are with the best coaching company in the world: Elite Worldwide. Today, they and Mike talk about how to build a strong, service-oriented shop culture. Sabrina shares how the Elite Masters program aims for long-term behavioral change with advisors, blending bootcamp-style training with months of accountability. Joe explains how Fly with the Eagles evolved to help not just shop owners but managers, advisors, and lead techs master the business side of operations.Timestamps:00:00 "Elite's Culture and Purpose"04:32 "Fly with the Eagles Commitment"07:53 Advisor Training with Long-Term Impact10:22 Evolving Shop Owner Training Workshop14:17 "Client Auto Repair Struggles"17:41 Customer Experience Over Details21:08 Creating Welcoming Customer Experiences22:51 "Touchpoint Process Optimization"27:21 "Record Year, Growing Partnerships"32:22 "Topshop 180: Foundational Support Program"35:20 Inspired Writing Journey37:12 Trust the Process42:53 "Smart Room Change Request"
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Ep 78 - Carrie-Lynn Rodenberg | Social Media Is TERRIBLE For You, But You Need It To Grow
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERECarrie-Lynn Rodenberg is the founder of Turnkey Marketing. Carrie-Lynn explains how her team uses advanced, but fully legal, geo-targeted digital marketing to help auto repair shops reach customers right when they need services. Together, they reflect on the challenges and responsibilities that come with rapid business growth, especially as Carrie-Lynn balances running a large team and raising a family. Finally, they share honest confessions about time management, the dangers of distractions (like doomscrolling), and the evolving role of a business leader.Timestamps:00:00 Kicking off with shock collars for kids and hidden fences01:02 The power of geo-targeted marketing and “Big Brother” advertising03:33 Is hyper-targeted marketing actually legal? Carrie-Lynn explains05:14 Shop owner confessions: When your marketing team knows you better than you know yourself07:48 Growing the team: Challenges of explosive business growth09:58 Parenting confessions: Having 3 kids in under 4 years10:59 Letting go: Why shop kids don’t need to be bubble wrapped12:03 Childhood nostalgia: Drinking from the hose and living to tell the tale14:16 The emotional cost of success: Stepping up and supporting your team17:01 How to keep evolving as a leader—and why it matters18:00 Structuring your goals (without losing your mind)20:05 When shiny objects (like podcasts) derail your business21:26 The trap of doom scrolling and living with intention24:11 Building real connections versus losing time on social media25:06 Next-level onboarding: How Turnkey Marketing works with new shops28:04 Shop marketing myths: Grocery store receipts and bus benches? No thanks!
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Ep 77 - Eric Merchant and Andrew Klement | Free Diag But Still Pay Your Techs!
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREToday, Mike Allen is joined by Eric Merchant and Andrew Klement to talk about Eric's recent shop expansion and how Andrew has found IMMEDIATE success with free diag. Yes, he pays he techs, he just doesn't charge the customer for the diag. Don't get your panties in a wad! Timestamps:00:00 The Free Diag Debate: Paying Techs and Shop Owner Risks00:53 Live from Ignite 2026: Scottsdale (or “Snotsdale”) and Shop Size Rivalries02:58 Landing Airplanes on Shops & Zeb the Legend05:46 Meet Andrew: Quitting a Job & Opening His Own Shop07:58 Used Alignment Machine Drama & DIY Repair Stories10:00 The Swingline Stapler Mystery – Office Space Reference Exposed12:11 Barrett-Jackson Recap and Shop Marketing Tactics14:13 Paying Techs Fairly, Navigating Free Diag, & Owner Lessons Learned16:32 Charity Work & Community Service: Shop Owner Outreach18:53 YouTube Fame from Contractor Nightmares21:26 Confession Call-Ins and Vanity Phone Number Strategies31:43 Bonus: Crushing Spirits at the Elite Pro Service Racing Challenge32:56 Alignment Maintenance Advice & $14K in Equipment Headaches35:14 Wrapping Up: Shop Ownership is Never Boring
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Ep 76 - Coaching Call #14 | How to Survive Slow Days at the Shop
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Matt Lofton talk about how weather disruptions impact sales at the shop. Matt says that's why it's important to divide yearly goals by 48 weeks instead of 52 to account for lost days. They also discuss employee compensation strategies for inclement weather, highlighting the need for clear PTO policies and communication plans. Timestamps:00:00 Ignite Event Exceeds Expectations05:31 "January's Weather Impacted Business"09:20 Weather Days and Compensation Policy11:31 "Creating Weather Policies for Business"13:49 "Challenges of Post-Storm Operations"19:08 Maximizing Car Count Strategies23:04 "Impact of Snow on Sales"26:11 "Commitment Over Convenience for Success"30:10 "Making Prepaid Offers Work"33:34 Reviving Maintenance Habits Strategically36:17 "Pre-Booking Boosts Service Sales"41:20 "Stressful Front Counter Reflections"44:56 "Pre-Booking Strategy for Success"45:54 Optimizing Slow Months Momentum
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Ep 75 - Jamie's Garage | How to Scale Your Repair Shop
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREToday, Jamie Caldwell from Jamie's Garage joins Bryan Pollock and Mike Allen as Jamie shares the story of scaling from one stressed-out location to five thriving shops. How? He hired character over skill. They also talk about different pay structures when Jamie shares why his team isn’t paid commissions—and how that’s improved culture and teamwork.Timestamps:00:00 "Stolen Truck Insurance Windfall"04:35 "Extended Warranty Dispute Strategy"07:59 "Mastering Scripts Before Freestyling"12:17 "Shifting Focus to Good People"15:15 European Auto Shop Journey18:13 Private Equity Impact on Auto Industry20:07 Future Possibilities and Industry Impact24:45 Relational vs. Transactional Business27:22 Hiring Challenges and Compensation Talks33:57 "Flat Rate vs Teamwork Culture"38:15 Embracing Transparency in Leadership41:55 "Discovering TikTok During COVID"44:33 Race Car Engine Connection48:59 "Business Over Social Media Earnings"
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Ep 74 - Todd Speciale | Make MORE Money As a Salesperson...with Honesty??
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETodd Speciale is the founder of Make Sales Great Again and best selling author of The Ultimate Sales Bible. Today, he and Mike discuss the reputation of salespeople and the keys to selling with integrity. Todd also shares the story behind his company and book, emphasizing the importance of honesty and culture in building successful sales teams.Find out more about Todd hereTimestamps: 00:00 Who do people distrust most in sales? 01:00 Todd’s keynote that broke all Mike’s rules02:30 Why Todd Speciale speaks—his personal story and passion for helping others05:06 The real meaning behind “Make Sales Great Again”07:00 Why Todd left timeshare & how the right sales tactics can change an industry09:00 Dirty sales: How to SELL and still sleep at night10:30 Sales from the negative—flipping the pitch with integrity12:00 Firing the top 1%: Why the best sales aren’t always the best people14:00 Blocking objections & how to own the conversation16:05 Who does Todd’s consulting actually help—and how?18:00 How can auto shops attract high-level sales talent with lower ceiling pay?19:45 The power of culture: 71% hate their jobs—how to fix that!21:00 Best industries for ethical sales training—and the truth about training23:10 Door-to-door horror stories: What it REALLY teaches you25:30 Who invests the most in their teams? The inside scoop on insurance, real estate, roofing & more29:35 Inside Todd’s books: The Ultimate Sales Bible & more33:00 Why the sales process hasn’t changed—but the buyer sure has36:00 Old school vs. new school: Changing prospects and tactics38:53 The compensation trap—can performance pay ever reward ethics?41:00 How to weed out the wrong hires before they cost you44:20 Where to find great trainable sales talent: Youth, servers, and bartenders47:00 Mythbusting the “kids don’t want to work” narrative—how to develop the next generation50:52 How to reach Todd Speciale and learn more
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Ep 73 - Nate Winston | Business Partnership are Like Marriage...
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERENate Winston owns Winston's Complete Auto Care in Cuyahoga Falls, Ohio. Today, Nate shares with Mike how he and a friend one day decided to start a shop...with ZERO experience in the industry...They talk candidly about the challenges of business partnerships—including the fallout from a partnership built on a handshake deal—and offer hard-won advice for anyone considering opening a shop with a friend. Like the episode? Call 704-CONFESS or email [email protected] to share your stories or feedback! Timestamps: 00:00 Business Partnerships: Like Marriage...Without the Sex 02:02 Meet Nate Winston: From Blinds Factory to Auto Shop Owner 03:29 Starting a Shop with Zero Experience 06:08 Living in the Shop: Early Struggles as Entrepreneurs 08:25 Growing the Business & Chamber of Commerce Involvement 11:47 Partnership Breakup: What Went Wrong? 14:16 Why Every Partnership Needs an Agreement 17:17 Building a Business “Prenup” vs. Friendship 18:23 Opening a New Shop: The Leap to Solo Ownership 20:17 Coaching, Training & The Value of Events for Shop Owners 22:50 One-Man Operation: The Challenges and Plans for Hiring 24:58 Biggest Challenges in 2026 and Beyond 26:13 Cutting Out Heavy Work: Focusing on the Right Jobs 28:34 Tektonic 2026 Preview & Vendor Networking
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Ep 72 - Jon Cabak | How AI & Technology Are Changing the Automotive Industry
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJon Cabak is the co-founder and CEO of Detect Auto. Today, he shares with Mike about Detect Auto’s maintenance recommendation tools and talks about their new partnership with BG Products to streamline customer education and shop efficiency. The conversation also explores how AI is already transforming shop operations, from business analysis to coaching service advisors, with Jon sharing practical ways shop owners can leverage these technologies today.Timestamps:00:00 Introducing The "Maintenance Recommendation System" & the Struggle for a Good Name01:05 Jon Cabak's whirlwind trip: Meetings, markets, and minimal sleep02:11 Jon's goals at C&R AAPEX: Building partnerships and sharing tech02:47 Who is Jon Cabak? CEO of Detect Auto, building better tools for shops03:06 How Detect Auto helps service advisors ask the right questions04:06 New features: BG Products partnership & integrating educational content for customers05:00 Educating customers with videos, Tekmetric integration dreams06:16 The power of video explainer tools for maintenance sales07:13 Coaching new shops: How to launch a maintenance program07:49 Why shops struggle to sell maintenance—and how to avoid “kitchen sinking” new customers09:13 Making a maintenance plan not a one-time sales event10:11 Detect Auto’s printable/PDF maintenance planning tool11:02 “SUN”: The new name for maintenance—Shit You Need!11:46 AI’s best use in shop ownership, ChatGPT in action, and practical subscription tips13:06 Voice tech, call analysis, and smarter prospecting with AI14:00 Pipe dream or next reality? AI that writes your service tickets15:00 Using AI for real-time scripts and to improve advisor performance16:45 Ongoing upgrades: Overcoming latency and training obstacles18:31 AI for pre-service surveys and reducing customer friction19:10 Practicing objections and role-playing with voice AI21:11 Upgrading your AI subscription — Is it worth it?21:57 Using AI to analyze business trends and shop performance22:42 Grok, Gemini, Claude: Testing the new AI tools for shops23:44 Will software engineers be replaced by AI? Real talk about tech careers25:19 What Detect Auto features are most valuable to shop owners?27:09 How onboarding and training shops faster drives ROI
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Ep 71 - Bryce Evans | The Future of Print Media and It’s Place in the Automotive Industry
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREBryce Evans is the founder and editor-in-chief of Auto Service Leader. Today, Bryce and Mike talk about the future of automotive media, the role of independent journalism, and how Auto Service Leader's innovative magazine is reshaping the information gap for shop owners. Their model puts content ahead of advertising, giving readers practical information they can actually use. They also cover the current state of journalism, the challenges of maintaining editorial integrity in today’s click-driven media landscape, and what independent shop owners can do to navigate an industry rapidly changing due to private equity and consolidation.See Auto Service Leader's work HERETimestamps: 00:00 Can True Investigative Journalism Survive Today’s Media Landscape?01:05 Auto Service Leader’s Magazine Model – No Ads, Just Content03:27 Building a Consistent Brand & Publication Experience05:00 How Shops & Partners Get Featured in Auto Service Leader06:19 Bryce Evans’ B2B Publishing Background & Ratchet Wrench Insights08:46 Filling the Information Gap: What Shop Owners Really Need09:53 Auto Service Leader’s Searchable Resource Hub Explained11:09 What’s Next for Auto Service Leader in 2026?13:12 Bryce Evans’ Journey: Journalism, Moving Into Automotive17:09 Lessons from Newsrooms & What Changed His Career Path20:58 Why Community and Peer Groups Matter for Shop Owners22:15 Is Print Media Dead? Newspapers vs New Media23:27 “Everyone’s Got a Podcast” – Modern Media Challenges25:17 Media’s Role in Political Division & Clickbait26:19 Absolutism and the Importance of Nuance in the Auto Industry29:44 The Art of Interviewing: Insights for Great Journalism33:25 Dealing With Agenda-Driven Coverage as a Business Owner36:57 Is Print Here to Stay? Why High-End Magazines Matter38:09 Navigating Hot Button Topics: Relational vs. Transactional Selling41:32 How Auto Service Leader Handles Problematic Sources42:32 Private Equity & Consolidation’s Impact on the Automotive Industry
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Ep 70 - Mr. Subaru | Automotive Social Media...The Good, the Bad, and the Stupid...
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Bryan Pollock talk with Mr. Subaru. Mr. Subaru talks through his experiences navigating drama in the automotive influencer space and addresses accusations of clickbait content. He shares some colorful stories from his time as a Snap-on dealer, including the challenges of repossessing toolboxes from delinquent customers. Finally, Mr. Subaru discusses his upcoming plans to build a new shop on his property and the future direction of his YouTube content.Timestamps: 00:00 - Are you a Clickbait Creator? Mr. Subaru on Online Drama00:19 - The Truth About Tool Content—Is It Clickbait?01:08 - Rock Hill & South Carolina’s Automotive Scene03:03 - Content Creator Drama & Automotive Industry Comparison07:09 - Shop Builds: Mr. Subaru Gets Bank Approval for His New Shop08:51 - How It All Started: Mr. Subaru’s First YouTube Videos10:59 - The COVID Boost: Explosive Growth on YouTube12:12 - Monetization Woes: TikTok, Facebook, & Instagram13:33 - The Snap-On Dealer Experience—Sales, Credit, & Repos17:15 - Wild Repo Stories: Guns, Knives, & Toolbox Sting Operations21:30 - The Biggest Toolbox Sale Ever26:03 - Market Insights: Charlotte Money, Shop Opportunities, & Area Growth29:12 - Podcasting & Automotive Media Scene in Carolina29:37 - Drama vs. Good for the Industry: Podcast Growth Strategies33:08 - Rage-Bait vs. Thoughtful Content: Finding Balance35:55 - Instant Opinions & The Problem with Social Media Hate37:00 - Shop Anonymity & Weirdos—Dealing with the Downside of Fame39:16 - Diagnosing for the Diagnostically Challenged: Mobile Work Stories45:27 - B-Techs, A-Techs, and Weaponized Incompetence Rant47:22 - Diagnostic Training on YouTube: Scanner Danner & Self-Learning48:53 - What’s Next for Mr. Subaru? Shop Builds & New Content51:19 - DIY vs. Shop Content: Who Does It Serve Best?54:02 - Upcoming Events: Visions, Asta, Farm Show, and More56:08 - Favorite Training Classes & Shop Stories57:37 - Sumos, Hurricanes, and Confessions—Podcast Outtakes
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Ep 69 - Coaching Call #13 | What I Learned From 2025, and Why 2026 WILL Be Different
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Matt Lofton break down 2025's financial results from the shop, and talk about what went wrong and what went right. Matt encourages Mike to work towards pre-booking appointments to drive repeat business, and Mike states his goals for boosting net profit in 2026.Timestamps: 00:00 Matt thinks Mike should only focus on the shop?01:15 Confessions intro03:02 Recapping the year: top-line numbers, gross profit, and performance metrics05:07 Gross profit calculation, labor rates, and tech efficiency09:35 Ad spend breakdown—what’s working, what’s wasted11:15 Setting ambitious but achievable 2026 profit targets13:43 Staffing, productivity by the billable hour, and role expectations16:03 Navigating seasonal slowdowns and weather curveballs21:21 Drilling into process—team consistency and customer experience26:16 Tech inspections, quality DVIs, and closing rate improvements33:04 The #1 process change to add 10% net profit34:16 How (and WHY) to start pre-booking appointments for consistent car count39:00 Pre-booking accountability & reminder hacks that actually work41:51 Retention challenges with new customers & recapture campaign ideas45:14 Why “state inspection only” tickets kill profitability48:48 The key takeaways—retention, consistency, and focusing on fundamentals
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Ep 68 - Jared Haleck | A.I. In Auto Repair Shops and What You NEED to Know
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJared Haleck is the new Chief Product Officer at Tekmetric, and today he talks with Mike about the rapid innovation happening in automotive shop management technology. Jared shares his perspective on how AI tools can streamline service advisor-customer interactions, making it easier to gather, document, and translate repair information for technicians. The conversation also explores the future potential of AI in automating repair estimates and improving digital vehicle inspections—emphasizing that the biggest barrier to integrating these tools is just shop owners’ creativity.Timestamps:00:00 – Will Tekmetric take over the world??00:21 – Confessions of a Shop Owner Presented by Tekmetric01:13 – Speed Vegas recap: Racing exotics, leaderboard drama, and surprises05:15 – Jared Haleck’s background & first impressions of Tekmetric08:43 – What does a Chief Product Officer actually do? (And, yes, nerds are involved)10:39 – The AI revolution: Early adopters, ChatGPT, and what every shop should know13:04 – Practical AI: Intake conversations, tech translation, and smarter service writing16:25 – Summarization, speech-to-text, and eliminating “translation loss”20:03 – Why voice (and phone) is key to the next auto shop breakthrough25:33 – Wish list: AI-powered digital vehicle inspections & visual documentation32:30 – Word choices, loss aversion, and writing the story customers need34:44 – The real trick: Getting creative with AI prompts and trying new ideas36:12 – Gemini, Claude, or GPT: Which AI platform works best?39:54 – Where can shop owners get the most bang-for-their-buck with AI today?41:25 – Fast hacks: Using iPhone Notes for instant transcriptions42:29 – What’s next? The roadmap to automated estimate building44:32 – Why Tekmetric is leading the innovation race (and how to join)
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Ep 67 - Jimmy Purdy | How to Double Your $$$
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJimmy Purdy is the host of The Gearbox Podcast and owns Shift'n Gears Auto Repair in Paso Robles, California. Today, he and Mike Allen talk about how Jimmy nearly doubled his business in 2025 using the sometimes unpopular AutoShop Answers method. The conversation also covers the challenges of balancing profitability with company culture and how shop owners often struggle to find the one “silver bullet,” when success is really about picking up the right gold nuggets along the way. Timestamps: 00:00 The golden rule: fully inform the customer before doing any repairs01:08 Trade show tricks: why veteran vendors bring two pairs of shoes02:08 Shoe disasters, hiking stories, and quick-thinking hacks03:28 Shop growth: Doubling sales, why net profit isn’t the whole picture04:41 Breaking revenue ceilings: Big changes and new sales processes05:37 Shiny object syndrome and tracking the right KPIs06:21 Learning to filter industry advice and run the shop your way07:36 Sales process overhaul: From tech mindset to customer experience08:53 What great client experience actually means—beyond the inspection10:10 Shop coaching, sales training, and implementing what works for YOU12:25 Adapting big shop advice for smaller or rural markets13:55 Customizing processes, balancing growth and team happiness15:11 Efficiency breakthroughs: Improving inspections and workflow17:37 Overcoming DVI inconsistency and getting buy-in from your team21:50 Estimating strategies: Why quoting everything isn’t always best25:22 Lessons in sales: The “kitchen sink” rule and sales fatigue29:13 Team training, scripting, and crushing phone intake times34:43 Bringing team to trade shows for real buy-in (and to avoid “Black Monday”)39:11 Evolving customer expectations and modernizing shop experiences44:39 The myth of the universal “right way” to run a shop51:06 Seven-day work weeks, shop culture, and the truth about tech retention54:13 Letting your team find their own wins—even new gloves count56:06 Shop life, family life, and defining your own success as an owner57:17 Where to find more: Jimmy’s Gearbox podcast & how you can get involved
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Ep 66 - Rick White | Free Diag for Repair Shops - Smart or Stupid??
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERERick White is the founder of 180Biz, and he hates people who do free diag. So.....this is awkward now...Today, Mike learns more about Rick and his coaching philosophies only then to stir the pot and bring up everything he opposes Rick on. What do you think? Is free diag a smart marketing move, or a decision only idiots make? Timestamps: 00:00 – Welcome Rick White to the Show - Now Let's Fight!06:10 – Why Men Struggle with Feelings (and How That Shapes Shop Leadership)10:00 – Building a Coaching Empire: Rick White’s Approach to Scaling and Staying Grounded17:45 – How to Interview a Coach (and Why Some Clients Get Fired)24:12 – One Size Doesn’t Fit All: Franchise Model vs. Tailored Shop Coaching29:40 – Private Equity in the Auto Industry: Boon or Bust?35:18 – Passing the Shop to the Next Generation: Equity Equivalence & Creative Solutions41:55 – “You Do You”: Why There Are Many Ways to Run a Successful Shop45:03 – The Real Cost of Free Diag: Metrics, Marketing, and Moneyball Tactics57:10 – Coaching Confessions: Ego, Impact, and the Danger of Explosive Growth1:07:50 – Final Thoughts: What Matters Most for Shop Owners Right Now
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Ep 65 - What the Hell Did We Do? (Year in Review)
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen, Bryan Pollock, and Braxton Critcher look back on a year of "Confessions of a Shop Owner". They play back the top moments on the podcast in 2025, and each give their most embarrassing confession thus far. Oh, what a year it has been, and oh, what a year 2026 is setting up to be. Remember, this is the last episode that Mike is current ASTA President...this is about to get good...Finally. Timestamps: 00:00 – Intro: The Year of "Edit That Out" (But Did We?) 01:12 – Amateur Podcast Setups & Tech Fails 03:12 – 65+ Episodes Later: What Did We Even Do?! 04:30 – Are We the Best Automotive Podcast in the Galaxy? 05:10 – Going Viral: Social Media Buzz & Darren’s Big Weekend 08:07 – Most Memorable Guest: Darren Barney Shares a Vulnerable Story 12:16 – The "16-Foot Trailer" Incident with Zeb Beard 17:00 – When Guest Rage Turns the Podcast Upside Down – David Roman Goes OFF! 22:00 – Saturday Shop: Do Employees Actually Want to Work Weekends? 24:36 – The Great Staffing Challenge & "Short Term Gain, Long Term Pain" 27:47 – Our Most Embarrassing Tech Confessions & Social Media Mishaps 32:43 – Confession Time: When Braxton Lost All the Podcast Files 33:43 – Misspelling Sponsor Names… and the Tattoo Bet is On! 35:01 – Who’s REALLY The Fastest Driver in the Crew? 39:09 – The All-Time Most Embarrassing Shop Owner Confession 43:20 – The Viral Aftermath & Listener Group Chat Chaos 48:30 – Hospitality Suite Stories: Couch Shopping & More Debauchery 50:00 – The Greatest Hot Mic Moment That Will Never Air 52:37 – Looking Ahead: What’s Next for Confessions in 2026? 54:24 – Favorite Moments & Listener Shout-Outs 56:06 – Parting Thoughts & Why We Love This Podcast
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Ep 64 - (Christmas) Coaching Call #12 | How To Set Realistic Goals For 2026
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this special Christmas Coaching Call, Mike Allen and Matt Lofton talk about goal setting for the New Year. They did into the details of how to properly project technician hour capacity and slow and busy seasons. They also discuss the importance of a strategic marketing budget, saying that marketing should generate opportunity—not just sales—and how matching tactics to team strengths is crucial for success.Timestamps: 00:00 Farmer Analogy for Shop Owners: Understanding Harvest Seasons00:20 Why Bad October & August Can Sink Your Year01:00 Navigating Health Insurance Options for Your Team03:05 Payroll Mistakes = Free Health Insurance?!04:20 Christmas Episode Intro & Why Shop Goal Setting Matters05:19 Goal Setting Philosophy: The “Elite Pro Service” Approach06:53 Grounding Goals in Math, Not Hope07:54 Calculating Real Shop Capacity with Tech Hours09:01 Factoring Satellite Locations into Your Planning10:02 Breaking Down Staff Roles & Realistic Productivity13:01 Training & Growing Technician Skillsets15:00 Risks & Rewards of Upskilling Your GS18:24 Effective Labor Rate & Parts-to-Labor Ratio Explained20:15 The Monthly Capacity Game & Avoiding Average Traps26:36 Why August & October Are Your Make-or-Break Months28:02 Adapting Your Monthly Goals to Holidays & Vacation29:02 Getting Your Team Singing from the Same Goal Sheet30:00 Coaching Your Team: The Basketball Analogy32:09 Communicating Daily Goals for Technicians & Advisors36:59 Tracking Approvals, Car Count, and Setting Realistic Targets40:29 Translating Manager Math into Daily Team Wins42:38 Setting Your Marketing Budget (3-5% or Up to 10%?)44:08 Google Ads vs. Direct Mail: What Works for New Shops?47:30 The Myth of Bad Customers—Fixing the Real Problems54:21 Community Events, Brand Building, and Consistency55:36 Wrapping Up: Getting Linked Up With Elite & Your Shop’s Growth55:37 Christmas Family Fun Gone Wrong! Elf on the Shelf Stories
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Ep 63 - Aniz Lavji | THIS Shop Owner Trades Tires for Legos
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREAniz Lavji owns a shop in Canada, and met Mike Allen at ASTA 2025. It was in Raleigh where Aniz thought his life was in danger because of Mike and his ESO Miata. They relive that story on today's episode. Turns out, Aniz might be turning into an ESO himself. The guys also talk tires, and why many shops miss opportunities by not doing tires right. Timestamps: 00:00 – Tire Hustles & Leveraging Trades: How Aniz Lavji turned tires into rare Lego sets05:34 – Earning the "evil shop owner badge" – disposing tires, creative deals, and industry banter07:16 – Embarrassing moments: Shop meetings gone awry and podcast stories spilled to the family11:35 – Why tire storage is big business in Canada (and how Aniz Lavji manages hundreds of sets)16:31 – Shop equipment talk: Hunter vs. Coats vs. Corgi, and keeping employees happy with cool machines25:31 – Family business backstory: Dial Attire, Waterloo, and how Aniz Lavji gets mom & dad on vacation31:09 – Big conferences, industry networking, and why ASTA Expo matters41:12 – ADHD, podcast behind-the-scenes, and dealing with "wasted time"53:03 – Used tires vs. new tires: How the tire business evolved56:01 – Offshore tire brands, hilarious mascots, and challenges selling "Triangle" tires1:02:38 – Why Teslas flood Aniz Lavji's shop — EV referrals, repairs, and donut diplomacy1:07:15 – Saturday madness: Shop emergencies, wild tire stories, and customer demands1:13:32 – Building relationships with vendors and parts suppliers1:22:01 – Wrapping up with the worst American cars ever made and naming mishaps
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Ep 62 - Uwe Kleinschmidt | Service Advisors Should Use A.I.
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREUwe Kleinschmidt is the Founder of AutoTech IQ, and today shares stories of growing up in East Germany. He also brings up how service advisors need to utilize AI to improve their technical expertise and lean into their people skills. He and Mike also talk about the importance of customer education, and Uwe explains how empowering customers with clear information leads to higher approval rates and better shop retention.Timestamps: 00:00 Uwe Helped Bring Down the Berlin Wall? 04:14 Mike Doesn't Listen to Podcasts Anymore08:01 Reality Behind the Facade11:55 Dual Citizenship Made Easier16:35 "AI Dependency Dumbs Down Skills"20:06 DVI's Potential in Customer Education24:39 "Educating on Filter Cleanliness"25:42 "Empowering Autonomous Decision-Making"31:06 "Improved Workflow for Service Shop"35:20 "We Are the Problem"36:01 Building Trust with New Customers42:01 Empowering Motorists Boosts Approvals43:35 "Text-Only Customer Communication"49:24 "Inspection Process Explanation"
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Ep 61 - John Firm (Buckaroobob) and Michael Guenther | Mounted Fish Aren't Real???
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike learns that fish hung on a wall are just plastic. He, John Firm, Michael Guenther, and Jeff Compton also get into some ESO talk, free Diag, and if free oil changes are ruining this industry. They also share firsthand experiences managing small-town customer relationships, including the challenges of offering credit and dealing with overdue invoices.Timestamps: 00:00 Mounted Fish Aren't Real??09:51 Rising Star in Auto Industry14:46 "Efficiency Concerns with Machine"17:28 "Free Car Diagnostics Explained"22:42 "The Cost of Your Dream Car"28:44 "Oil Change Pricing Dilemma"32:02 "Fish of a Thousand Casts"42:31 "Local Store Credit System"47:44 Customer Loss After Payment Struggle50:06 "Bronx Tale $10 Lesson"55:37 Fishing Etiquette at Docks
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Ep 60 - Coaching Call #11 | Am I Too Expensive??
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority. Timestamps: 00:00 Mike's Vegas Wardrobe Malfunction10:36 "Retention and Sustained Growth Focus"13:29 Client Service & Repair Strategy19:19 Team Process and Standards Updates23:07 "Pricing Concerns and Reputation"33:35 Labor Rate Adjustment Explained34:56 Employee Feedback Reflects Trust43:39 Front Counter Compensation Debate47:50 "Defining Value Beyond Features"52:05 "Handling Customer Objections Effectively"59:06 "Discussing Brake Replacement Concerns"01:01:59 Pricing Strategy and Break-Even Analysis
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Ep 59 - Chris Enright | Communication is a HUGE Issue
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREChris Enright owns Enright Automotive in Alexandria, Ohio and has one of the biggest industry followings on social media. Jeff Compton from the Jaded Mechanic also sits in for Bryan Pollock. Today, they get into the importance of communication among techs, advisors, and owners to avoid costly mistakes and improve efficiency. Chris brings up how techs shouldn't have to pay for their own tools and gives advice on how to by affordable tools, especially for techs just starting out. Timestamps: 00:00 French Drivers vs Retired People from Florida06:24 Navigating SEMA and AAPEX15:33 "Industry Issues Stem from Communication"19:41 "Know Your Rights as Technician"24:43 "Tool Industry Perspectives Divide"28:22 Technician-Owned Tools Debate32:43 OEM Tools and Tool Truck36:59 "First Encounter with Electric Tools"46:29 Labor vs Parts in Modern Cars51:10 "It's Not an Issue Until Issues"55:08 Money Motivation vs Quality Talent01:01:43 "Success by Getting Outself's Way"01:04:36 "Challenges Keeping Up with Cars"01:12:13 Brake Job: Rotors and Pads Together01:14:59 "Defending Ethical Repair Practices"
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Ep 58 - Darrin Barney | Kids Are Entitled These Days
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREDarrin Barney is the CEO of Elite Worldwide, Mike's Coaching Company of choice. Last time he was on, he cried. So, guess what he did this time? Yep. He cried. What brought on the tears was how proud he is when he sees one of his kids overcome adversity. Like when his daughter proved the doctors wrong when she was born. They also discuss the evolution of Elite’s coaching programs, highlighting the new 180 program designed to support shop owners at every stage. Timestamps: 00:00 Darrin Barney is Back!06:22 "Drive-Thru Wallet Struggle"09:09 "Defining Childhood Moment"10:39 "Million Dollar Baby Struggles"13:45 Cultivating Grit in Privileged Kids16:42 "Life Lessons From India"21:24 "Weekend Rush and Crash Tale"25:38 "Racing Isle of Man Before Death"26:18 "Racing Memories and Reflections"30:32 Business Development Training Programs35:39 Racing Addiction Never Ends39:02 From Employee to Business Owner40:43 "Watching Results Through Reviews"44:18 "Networking for Fresh Perspectives"47:54 Evolution of Pro Service50:11 Unexpected Opportunity: Tire Shop Dilemma54:12 Elite's Impact on Legacy
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Ep 57 - Mbie Dowd and Tonnika Haynes | Mike's "Sticky" Situation
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREMeet the future leadership of the Automotive Service and Tire Alliance: Mbie Dowd and Tonnika Haynes. Mbie tells the story of how she got to where she is today, and why she has a passion for selling tires. Tonnika talks about her recent struggle of to letting go of micromanagement in her shop, and boy oh boy, did Mike have a confession to share. Wow. Just wow. Timestamps: 00:00 "Mike Has a Confessions"05:48 "Life Driven by Cars"06:47 "Journey Into Automotive Success"10:27 Thoughtful Words, Powerful Impact13:34 "Confessions of the Bougie Spouse"17:57 "Trusting the Process"20:55 "Tire Opportunities and Insights"24:31 Collaborative Leadership in Tire Pros27:07 "Setting Expectations Upfront"33:07 "Running, Spiders, and Skinny Pants"35:08 Sticky Trap Confession for Mike39:49 "Battery Acid Mishap"41:58 Locked Out and Climbing Gates
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Ep 56 - Eric Merchant Stuffed a Technician in a Trunk
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREEric Merchant is the owner of Merchant Automotive in Leeland, Michigan. Eric, Mike, and Bryan today talk about racing things with wheels, how Eric got into shop ownership, and why training is important. The three also bring up how things often go sideways when shop owner get together. Like stuffing technicians into trunks... Timestamps: 00:00 Recording at ASTA 202503:30 "Accidental Reel Overflow"09:06 "Lucas Overfills RSVP List"11:26 GM Diesel Pickup Specialists13:11 "Pro Service: Tight-Knit Comfort"19:07 "Struggles Exiting the Car"20:40 "Burt Two-Speed Transmission Overview"24:54 Driving vs. Running a Shop27:29 "Fired: Exit from Dealerships"30:28 "Lawnmower Racing Adrenaline Rush"35:30 Midnight Tail Light Fix37:26 Golf Cart Speed Challenges41:38 "F350 King Ranch Giveaway Idea"43:51 Diesel Training Lacks Specificity48:08 "Encouraging Relevant Class Interaction"
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Ep 55 - Coaching Call #10 | Your Property is Your Most Valuable Asset
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Matt Lofton evaluate property values and location choosing for automotive repair shops. Matt gives tips on assessing both leasing and purchasing options, saying it's important to look at environmental inspections to avoid costly site contamination issues. Together, Mike and Matt break down how to quickly run the numbers on a new shop – from demographic analysis and competitive research to calculating realistic revenue projections based on shop capacity.Timestamps:00:00 Choosing a Business Location is Crucial05:27 Building Investment Due Diligence07:56 Renovation Challenges and Parking Plans12:48 Commercial Property Appraisal and Inspections15:35 Soil Testing and Abatement Costs18:59 "Essential Due Diligence for Buyers"23:33 Creative Lease Negotiation Strategies24:39 Lease Agreements with Conditional Terms28:33 Impact of Gentrification on Leases32:17 Landlord Intentions and Investment Strategy35:36 Local Demographic Analysis Strategy37:39 Assessing Location Viability43:43 Competition and Location Assessment45:49 Maximizing Building Productivity Feasibility50:13 "Rent Budget and Growth Constraints"52:33 Managing Building Costs and Overheads
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Ep 54 - Josh Coomes and Josh Rainwater | Growing a Repair Shop Is a Slow Process
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen is joined by Josh Coomes and Josh Rainwater. New co-hosts of "The Morning Drive with Josh and Josh"? Hmmmm. Josh Rainwater shares the recent story of when Josh Coomes visited his shop and helped him identify and correct key operation and process issues. Josh Coomes emphasizes the importance of structured processes and having the financial stability to step away from your shop, all while the group reflects on the value of mentorship, coaching, and industry events like ASTA for growth and relationship-building.Timestamps: 00:00 ASTA Expo 2025 Logistics and Staff Efficiency05:02 Improving User Experience Suggestions07:14 "Satire Becomes Reality"10:59 Breaking Point Amid Work Pressure15:21 "Building Structure for Business Freedom"16:18 "Fired Technician for Integrity"20:31 "ASTA Mastermind for Startup Shops"23:38 Volunteer Mentorship with Accountability27:42 Key Tagging Streamlines Operations29:14 "Levels of Coaching Explained"33:28 Gratitude for Trust and Support36:43 Aligning Processes for Team Growth40:00 "Streamline Systems to Retain Clients"44:38 City Comparison by Car Dealerships45:19 Improving Repair Sales Strategies51:23 Training Gap and Emotional Strain53:20 "Role-Playing with Chat GPT"
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Ep 53 - Justin Allen and Jim Cokonis | ADAS is a Scam!!
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREToday, we ask the hard questions. Is investing in ADAS equipment worth it in auto repair? And if you do, should't you charge more for it? Mike, Bryan, and Justin Allen and Jim Cokonis answer these questions while at the ASTA Expo. They also dig into the difficulties of properly training staff and building processes that ensure quality work—rather than just chasing numbers and cranking out volume.Timestamps: 00:00 God Has FINALLY Allowed This Recording03:44 "Podcast Heist Confession"09:51 "Training vs. Pressure in Workplaces"11:36 "Expertise Takes Time"14:54 Road Forcing Tire Balance17:41 "Rebooting Problem-Solving Processes"23:33 ADAS Misuse and Optimization25:39 Data Ignored, Decisions Misguided28:22 ADAS Calibration Investment Challenges33:28 GM Suspension Idler Arm Issues34:15 Truck Steering Issue Escalation
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Ep 52 - Bret Fadely | Bryan Almost Lost His Leg
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike, Bryan and Bret Fadely get way off topic. But, that's normal around here! Bret opens up about the impact of staff turnover on his business and how attending this year's ASTA Expo helped rebuild trust and team morale. The guys also dive into the realities of shop ownership and customer service, including when to go above and beyond for clients—even if it means renting a work vehicle after multiple repair failures. Timestamps: 00:00 "Who is Wearing the Better Jacket?"04:30 "Claiming Credit, Dodging Blame"09:19 "Reinvigorated by ASTA Event"10:29 "Reflecting on Expo Attendance"14:27 Transmission Failures and Delays17:28 "Customer Satisfaction Over Costs"21:01 Technician Mix-Up Over Transmission26:15 "COVID Hospital Scare"27:31 Bryan's Health Scare31:42 "Super Saturday Training Event"36:24 "Building Stronger Membership Together"40:01 "Best Hurricane ASTA Moment"42:04 "Bar Preparedness for Events"46:25 "Charity Plans with SD Charities"
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Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETommy Markham owns Markham's Automotive in Constableville, New York, and is a HUGE supporter of charging for diagnostic....this should be fun. Mike, Bryan and Mark talk about why you should charge for diagnostic and why you shouldn't. They also discuss the challenges and marketing benefits of investing in ADAS calibration equipment, even when the return on investment is hard to measure. Timestamps: 00:00 What Will Mike Say/Do When He's Not President?06:47 Diagnostic Charging Debate08:01 Billing for Expertise Costs13:26 "Job Value Reflects Readiness"16:24 BMW Repairs and Water Damage19:05 "Humble Confidence and Skill"23:28 Exclusive ADAS Calibration Facility24:32 ADAS Profit Challenges for Shops28:02 "Public Education Challenges"33:55 "Customized Signs for Visibility"34:04 "Branded Car Complaint Story"38:48 "Confidence and Abrasiveness"42:28 "Career Dilemma and Choices"46:17 Rental Car Damage Documentation50:02 Mitsubishi MUT3 Critique52:16 Mitsubishi's Missing Key Data53:48 Mitsubishi Ownership Verification Issue58:22 "Car Repairs and Priorities"
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Ep 50 - Ashley Kaplan | Bryan Wants to SHUT DOWN Mitsubishi
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Bryan and Mike are joined by Ashley Kaplan of Hub Shop Solutions. They start by talking about an odd tattoo she has on her arm and whether or not she would give away from Hub Shop for life if a customer got a Hub Shop tattoo. Mike points out how much Hub Shop has helped his shop shop save time by handling estimate writing and warranty calls. Time that service advisors can spend with customers to improve sales. Oh, and if given the opportunity, Bryan would SHUT DOWN Mitsubishi??Timestamps:00:00 Do you Prank Spam Callers?10:08 Ashely Loves Sales12:25 Focus on Bigger Priorities16:08 Connecting Beyond Transactions24:52 $43 O-Ring Dilemma28:37 Efficient Cost-Effective Hiring Alternative33:09 Efficient Diagnostic Documentation Advice41:41 Timing Troubles and Steering Lock47:02 Tracking Estimates and Performance Feedback51:43 Experimenting for Success54:34 Hub Shop: Growth-Focused Shop Solution
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Ep 49 - Lucas Underwood and Jeff Compton | Is Jeff Compton Unemployable?
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERELucas Underwood and Jeff Compton join Mike today to stir the pot, reflect on Jeff cheating in the sumo wrestling match at the ASTA Expo, and how it's okay for shop owners to run their shop differently. The conversation also covers the constant push/pull of personal fulfillment vs the desire to make money for shop owners, and that for this industry to change, it starts with owners investing in themselves and their people.Timestamps: 00:00 ASTA Sumo Wrestling Bout Recap08:59 Short-Sighted Industry Tactics are Harmful14:06 Challenging Traditional Auto Industry Tactics16:52 "Embracing Unreasonable Hospitality for Change"26:39 Communication in Workplace Performance28:49 "Understanding Industry Challenges and Growth"36:35 Front-End Inefficiency Costs Profits41:01 Realizing Leadership and Business Skills46:50 Failed Shop Sales Insights52:10 Rediscovering Purpose After Feeling Lost57:41 "Bobby, Send Mike Home!"
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Ep 48 - Sunil Patel | Tekmetric is Taking Over The World!
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERESunil Patel is the Founder and CEO of Tekmetric. Today, he and Mike unveil Tekmetric's new set it and forget it marketing solution, that allows shop owners to effortlessly bring in new customers with just the flip of a switch. Sunil even brings up that they are ready to dip their toes into the AI space with call scoring. If Sunil and his team aren't busy enough, in 2026 they are hosting their own industry event "Tektonic". Hear he and Mike talk about that and more today!Register for Tektonic HERE!Timestamps:00:00 Simplified Marketing for Repair Shops03:44 "Tekmetric: Efficient and User-Friendly CRM"09:27 FCC Tightens Rules on Mass Texting13:03 VoIP Call Scoring Development14:22 Excitement for Analytics-Driven Technology18:07 Inclusive Industry Conference Initiative21:37 AI-Enhanced Vehicle Repair Orders25:28 Digital Shift in Vehicle Services28:12 "Digital Auto Repair Authorization"33:45 Test Drive Disaster: Car Engulfed35:31 Sunil with a confession
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Ep 47 - Coaching Call #9 | To Sell More - Talk to More Customers
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREMike Allen and Matt Lofton jump into coaching call number nine and talk mainly about how to increase sales at Mike's shop. Matt shares research from Brian Tracy, saying that service advisors MUST spend more time engaging with customers to boost closing rates. They also talk about the strategy of splitting repair estimates into more manageable repair plans and the value of setting customer expectations during intake. Timestamps: 00:00 Increase Customer Interaction to Boost Sales03:55 Finding Time to Exercise is HARD09:50 August Repair Order Analysis12:26 Sales Process Challenge or Estimation Issue?17:24 Optimizing Sales and Inspection Strategy19:17 Costly Repairs Lead to Car Disposal22:17 Two-Stage Vehicle Repair Approval Process26:55 "Impact of Tech Quote Changes"28:31 Choosing Repair Strategies Effectively33:06 Improving Preventative Maintenance Estimation36:54 Importance of Effective Intake Process40:33 Enhancing Customer Interaction Experience42:35 Maximize Sales by Reducing Admin Tasks45:22 Customer Engagement Improves Experiences48:40 Addressing Customer Fear with Transparency
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Ep 46 - Ryan Ragan and Jessee Potter | SUMO Wrestling, Disco Shoes, and Cigars at ASTA - What Could Go Wrong?
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen is joined by Jessee Potter and Ryan Ragan to preview NEXT WEEK'S ASTA Expo. Ryan highlights the exciting new location and expanded logistics, making the event more accessible and enjoyable for all attendees. Jessee shares details about the social events, including a unique on-site pre-party with sumo matches and interactive games, as well as the return of Casino Night with a new money booth and great prizes. Timestamps:00:00 "Pre-Expo Stress and Travel"04:22 Seamless Event Facility Upgrade06:50 Event with Food, Games, and Drinks13:12 Cigar Rolling Event Announcement14:03 Innovative Event Feedback Approach19:02 Comprehensive Auto Shop Training Event21:29 Trade Show: Fun & Transformative Training26:05 Expanded Trade Show Timing28:27 Event Meet-and-Greet Vision32:43 Show Planning: Big Picture to Details
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Ep 45 - Greg Buckley is a Songwriter Now
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREGreg Buckley is the owner of Buckley's Auto Care in Wilmington, Delaware. Today, he tells Mike and Bryan about his latest venture - opening an online radio station for repair shops...AND...writing podcast theme music for Confessions of a Shop Owner?? Yep. This could get out of control quickly. 00:00 Unique Hospitality Suite Design07:04 Tire Question: 22 GMC Denali Sierra13:33 Owner's Secret: "I Sell Used Tires"18:38 Adapting Shows for Podcasts21:58 "Greg Shows Off His Music Writing Skills32:30 Vocal Processing in Live Music37:19 "Reluctant Sumo Suit Challenge"41:31 Panther Chase School Tradition47:13 Doctor Approves Drinking Alcohol53:08 Buick Misfire Issue57:21 "Switching to OE Tooling"
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Ep 44 - Buckaroobob (John Firm) | Mike is Scared of Spiders
Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike and Bryan are joined by John Firm of Firm Automotive in Fort Worth, Texas. John talks about how he focuses his shop around fleet work, saying fleet accounts provide a lot of stability. The guys also bring up the cons of being a "hero" shop, pointing out that knowing your niche and charging your value is a smarter business model. Also, just wait till you hear the latest shop confession story.00:00 "The Hero Shop Trap"08:23 "Questioning Job Performance Value"15:50 Preventing Employee Disengagement17:40 Fuel Strategy Documentary23:20 Cowboy Style Origins28:59 Journey to Amazon Fishing Expedition34:27 Cultural Perspectives on Size39:54 "Exotic Wildlife at Low Fence Ranch"48:30 Confident in Technician's Expertise53:23 Letting Go: Business Challenges
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Ep 43 - Coaching Call #8 | Holding Your Accountability Accountable
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Matt Lofton talk about an up-and-down summer at Mike's small shop. Matt brings up the importance of setting clear goals and trigger points for accountability within the management team, and how Mike needs to act quickly on underperformance. Mike talks through recent staffing challenges, hiring decisions, and fine-tuning systems for both the front and back of house.00:00 Striving for Consistent Excellence05:24 Improving Customer Agreement Strategies09:47 Performance Assessment and Action Plan13:35 Performance Audit and Response Strategy14:53 "Quick Solutions for Team Efficiency"18:26 Rapid Impact on Underperformance23:34 "Goal Setting for Revenue Efficiency"25:53 "Optimizing Employee Impact on Revenue"28:08 Optimal Employee Productivity Range32:03 Service Revenue and Support Staff36:52 Evaluate Sales Momentum39:57 Optimizing Pre-Booking Appointments Strategy42:52 "Easter Giveaways and Money Strategy"45:29 Predicting Sales Opportunities48:51 Sumo Suit Fun and Tips
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Ep 42 - Erich Schmidt | He Left Automotive Toxicity Behind
Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike and Bryan are joined by Erich Schmidt of Schmidt Auto Care. Erich talks about the time he nearly fell victim to an elaborate online truck sales scam and details the red flags that helped him catch it just in time. The guys also talk about their shared obsession with motorcycles, and Erich describes his diverse collection and the role riding plays in his life. Erich also talks about how his recent professional growth and industry networking have contributed to his business’s record success.00:00 Meet Erich - He Likes Bikes05:01 Motorcycle Collection Overview07:10 Off-Road and Supermoto Passion11:37 "Sunday Rides on Kentucky Roads"14:39 Motorcycle Journey: New Orleans to Jacksonville18:21 Efficient Workshop Equipment Organization20:12 Technician Burnout and Tesla Hiring26:14 Facebook Marketplace Truck Search28:40 "Reluctant Road Trip Avoided"31:59 Dealership Doubts and Financial Precautions35:37 "Deciding Against Potential Scam"38:08 Photo Theft at Florida Dealership41:31 Mystery of Tipton Motorsports Location45:52 Hiring Boosts Efficiency and Revenue48:33 "Learning from Friends' Insights"52:01 Passion for Automotive Industry Growth54:16 Reflecting on Missed Business Opportunities
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Ep 41 - Nathan Ward and James Hornak | Two Evil Shop Owners in the Making
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERENathan Ward and James Hornak recently opened Inconceivable Automotive in Raleigh, NC. Today, they tell the CRAZY story of how they became friends, fell into business ownership (starting by stealing a van off a man with Alzheimer's), and listen to advice from Mike. They all discuss openly the lessons they’ve already learned, such as the importance of clear communication, networking with other shop owners, and maintaining well-organized business processes from the outset. 00:00 "Morning Bloody Mary Bar"03:48 Injury Recovery Leads to Adventure07:12 General Repair: Passion Meets Profit12:29 Balancing Workload and Priorities13:49 Repo Equipment Bargain Success18:10 Subcontracting Head Gasket Repair22:28 Stick to Normal Procedures24:21 "Building Connections with Elite Coaching"26:55 Sumo Wrestling Match at ASTA30:30 Business Partnership and Profit Sharing35:20 "Starting a Small Business Guide"36:59 Prioritizing Business over Income40:00 "Convenient Truck Service Location"44:43 Proactive Learner Praised47:15 "Toys Indicate Business Struggles"50:07 Electrical Misunderstanding Magic53:59 "Shop Owner Confessions"
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ABOUT THIS SHOW
Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer. In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.
HOSTED BY
Mike Allen
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