Ep 41: Rethinking Search: Why I’m Using Perplexity AI Over Google

Send us Fan MailSearch marketing is changing fast. Google’s dominance is being challenged as AI-driven search tools are making it more conversational and context-based. One tool that’s changing how I search is Perplexity AI. Unlike Google, which ranks websites based on algorithms and backlinks, Perplexity works differently—it doesn’t just serve up a list of links. Instead, it gives direct answers, summarised insights, and referenced sources all within its dashboard.Tune in to discover how AI is revolutionizing search—and why Perplexity AI is changing the game for marketers and communicators. Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.