Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think.The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities ResourceAs mentioned in the episode I've created the following:Sustainability communications resource web page and guideBuild Up Networking Community Ways you can support this showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviewsIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo