Ep 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar James

What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative. Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ultimately achieving exceptional results. It's not every day you come across individuals who think on a different level, and Tavar James is certainly one of them. When Matt Kleinrock, CEO of Rockway Exhibits + Events, had a conversation with James as the Global Head of Events & Sponsorships at Riskified, he was blown away by the thought-provoking dialogue. Not one to be held back by the odds stacked against him, Tavar's inspirational rise to the top from the hospitality industry to events, as a minority, only fueled his passion to, in his own words... “bring people together in creative and strategic ways to engage and amplify a brand's message...whatever that message may be." On this episode of "Event Marketing: Redefined," they discuss: - How he moved up the ranks as a minority in event marketing - Asking the right questions to get promoted - What to do when you’re worried about cuts to your event budget - What it takes to be a successful event marketer in today's industry - And much more! Any event marketer who wants to understand and navigate the upcoming challenges and opportunities should definitely watch or listen to this conversation. Connect with Tavar: On his LinkedIn: https://www.linkedin.com/in/tavarjames/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined