EP 41: What is ABM and Why Should You Care?

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This first of five special podcast episodes dedicated to ABM dives into its origins and why it’s now the must-have strategy for every B2B marketer. For more information on ABM, visit the XPROMOS ABM microsite at abm.xpromos.com