Ep. 411 • Social Media is a Tool (Not a Solution) w/ Ketsia Colas-Leroy

Beauty Marketing Expert @heyketsia shares why we need to refocus our thoughts on social media. We dive into the necessary actions to make social media more effective for your business, as well as the types of content needed to build your clientele. HINT: it's not all supposed to go viral! This Week's Topics: • Understanding the Beauty Professional's Profile • Marketing Strategies for Beauty Professionals • Building Comfort and Authenticity on Social Media • The Importance of Consistency in Content Creation • Understanding Different Types of Content for Engagement • Automating Communication and Building Relationships • Effective Customer Relationship Management Tools • Leveraging Giveaways for Client Acquisition • Building a Portfolio with Models • Positioning Your Content for Premium Services Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: - Scroll down to 'Ratings & Reviews'  - Click on the empty purple stars (5 is the best)!  - Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor