Ep 411: The ‘Luke Littler Effect’, Paddy Power and the countdown to the World Darts Championship

Darts season is upon us, with the PDC World Darts Championship just days away from getting underway.Ahead of the tournament starting, Joe Streeter was joined on iGaming Daily, supported by Optimove, by the show’s darts expert and Senior Journalist for SBC News, Jessie Sale, and Christian Lee, Business Journalist for GamblingTV, to discuss how darts has capitalised on its meteoric rise in popularity in the wake of Luke Littler’s run to the final last year.The trio also talk about the role of Paddy Power as the events title sponsor, including the success of its big and bigger 180 campaigns and how the brand can look to build on the sport's popularity throughout the rest of the year, as well as why darts is such an attractive proposition for betting operators.  To read more about what was discussed in today's episode, click on the following links:- https://gamblingtv.com/featured/2024/11/26/paddy-power-to-pledge-180000-for-every-world-championship-nine-darter/Host: Joe StreeterGuests: Christian Lee & Jessie SaleProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.