Ep 415: Balancing bonus generosity using generative AI with Optimove’s Shai Frank and Dana Rausch

In this episode of iGaming Daily, supported by Optimove, Joe Streeter is joined by two of Optimove’s finest to talk about the complexities of balancing bonus generosity and profitability.Shai Frank, Senior VP of Product, and Dana Rausch, Strategic Analytics Lead, explore the challenges operators face in the competitive gaming industry, the importance of player behaviour and effective segmentation and the difference between bonus hunters and abusers.The conversation also highlights how generative AI, such as Optimove’s AI-powered marketing platform OptiGenie, can optimise bonus strategies and enhance the speed of marketing decisions.  Host: Joe StreeterGuest: Shai Frank & Dana RauschProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.