EP 425 - Varo Bank CPO on Building Trust with Customers through Data-Driven Innovation

How can data be used to build trust with customers? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Varo Bank CPO Wook Chung discusses how the company is using data and behavioral insights to build trust with customers and provide innovative lending solutions. As a digital-first bank aiming to serve the underbanked, Varo is developing new ways to underwrite customers based on their behaviors and transactions over time. Chung shares how they are visualizing the trust relationship and using data to offer near-instant access to credit when customers need it. This interview explores Varo's mission to create a financial operating system that combines traditional banking services in a seamless digital experience, while ensuring regulatory compliance.