Ep 428: Paddy Power’s winning darts strategy amid Luke Littler success

In this episode of iGaming Daily, Danny Lee, Senior Journalist for SlotBeats, is joined by the iGaming Daily’s resident darts expert and SBC News’ Senior Journalist, Jessie Sale, and Christian Lee, Business Journalist for GamblingTV, to reflect on the success of the PDC Darts World Championship. Jessie, Danny and Christian were all lucky enough to be at the event so they discuss the atmosphere at the ‘Ally-Pally’, the impact of Paddy Power’s sponsorship both at the venue and across social media and also Paddy Power’s Bigger 180 campaign, which saw for a second year running the firm donate over £1m to Prostate Cancer UK.The conversation also touches on the future of darts sponsorship and the trio consider how Paddy Power can capitalise on the success of the World Championships across the rest of the year. To read more about what was discussed in today's episode, click on the following links:- https://sbcnews.co.uk/featurednews/2025/01/06/paddy-power-2025dartschamps/Host: Danny LeeGuests: Jessie Sale & Christian LeeProducer: MC Killick-CalverEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.