Ep 43 | A Step-by-Step Guide to Building Your Event Marketing Program From the Ground Up with Rebecca Abram

Executing events the right way can greatly benefit a brand or company and have a significant impact. But with multiple components involved, it can be challenging to create an event from scratch without losing sight of your objectives or missing crucial details. How do you ensure you are setting the event up for success, rather than failure?To guide us through the intricate yet rewarding process, we have Rebecca Abram, who serves as the Sr. Strategic Events Marketing Manager at Calendly and has landed a 6-figure deal since joining the company. With her expertise, she is actively involved in building Calendly’s event program from the ground up.In this engaging episode of "Event Marketing: Redefined," she shares her know-how on:- The steps involved in building an event from the ground up- Diving deep after establishing the WHY and SMART goals- How to track and identify people in the pipeline- Creating sales alignment, despite its challenges.- What the creative process looks likeIn Rebecca's words, if events are executed properly, they are a "great proof point for helping to build out the rest of the program as you are starting to train internal teams on the value and function of events."Stick around if you're eager to learn more, as this conversation is bound to offer valuable insights for everyone!Connect with Rebecca: On her LinkedIn: https://www.linkedin.com/in/rebeccaabram/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/  🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined