EP.43 多邻国Duolingo - 一只劝学猫头鹰的前世今生

今天你被多儿“劝学”了吗？今天你获得连胜了吗？一款名叫Duolingo——多邻国的数字产品让全球陷入了语言学习的风潮中。那只其貌不扬的猫头鹰多儿更是用它略带荒诞的形象吸引了大众大视线。由使命驱动的Duolingo是如何诞生的？多儿的诞生是出于一个玩笑嘛？“没有门槛”教育平台究竟还能走多远？请听本期播客。00:45 数字产品可以靠使命驱动实现商业化吗？06:19 那只讨人厌的猫头鹰10:15 多儿的进化史和品牌吉祥物的意义14:38 劝学天团和多邻国的社交媒体操作18:02 来自危地马拉的创始人20:56 从Crowd Sourcing出发的初创使命25:48 探索“没有门槛”教育平台的商业模式32:05 为了培养“上瘾”学习习惯的游戏化产品设计38:35 以指标为中心的组织设计42:18 疫情催生的DET45:18 从语言学习到终身学习Music by Ziv Grinberg-It's Fun Being a Cat发明了CAPTCHA和reCAPTCHA的创始人Luis Von Ahn喜欢Dua Lipa，芭比和Taylor Swift的Duo 多儿多儿形象的演变劝学天团和“多儿劝学”的部分桌面小组件。（图/小红书用户@momo）为全球提供无门槛的优质教育作为公司愿景从语言学习到全面学习吸引硅谷科技人才的广告牌延伸阅读试图松弛的中国人，又被这小绿鸟卷回来了案例研究｜多邻国Duolingo：是我，绿色猫头鹰和多邻国那只猫头鹰扯上关系后，松弛人生就到头了语言考试解密 | 什么是多邻国英语测试？对话多邻国CEO｜不撒大钱、不投硬广，多邻国如何靠“催命式劝学”拿下近亿月活？How Duolingo Made it Big in EdTech with Free Language Learning?Why Gen Z is obsessed with the Duolingo OwlTim Ferris w/ Luis von Ahn — How to Be (Truly) Mission-Driven, 10x Growth, and MoreMeaningful metrics: How data sharpened the focus of product teams在小宇宙查看该单集文稿

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EP.43 多邻国Duolingo - 一只劝学猫头鹰的前世今生

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