EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more. In our conversation we discuss: What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way How the evolution of sales tech has changed the buyer-seller relationship Why telling sales reps to just increase their activity level alone won't lead to improved sales results How sales leaders can interact differently with Marketing to get what they need to hit their numbers Additional Resources: "Hacking Sales: The Playbook for Building a High-Velocity Sales Machine" (Max's book) Sales Hacker Max's Personal Website Engage with Max on LinkedIn and Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify