EP 43: The Importance of Mixing Up Your ABM Touchpoints

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this third of five special podcast episodes dedicated to ABM, Shari and Yvette discuss the importance of mixing up your touchpoints, and share insights on how you can say the same thing over and over without boring your prospect. To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com.