Ep #433: What Must Exist for Referrals

Have you ever wondered why referrals happen consistently for some businesses but only sporadically for others? I'm breaking down referral fundamental number four and the two things that must exist for a referral to happen: desire and opportunity. You'll learn which one you can actually influence and how understanding this changes the way you approach referrals. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/433