Ep 437: Optimove’s Motti Colman on revolutionising live betting through real-time data

In this episode of iGaming Daily, James Ross, SBC’s Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, who discusses the launch of OptiLive, Optimove’s live sports marketing solution.The duo reflect on the surge of in-play betting and how OptiLive can be used to optimise the marketing around the product, as well as consider how AI is crucial for scaling real-time messaging in sports betting.The conversation also touches on future trends in the industry, including consolidation among suppliers and the potential for the sweeps market to push for online casino regulation in the US, as well as the launch of Optimove’s Ignite Plus, which aims to support emerging operators.Host: James RossGuest: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.