Ep 438: The journey from addiction to safer gambling advocacy with EPIC’s Craig Cornforth

In this episode of iGaming Daily, supported by Optimove, Neosurf’s CEO, Andrea McGeachin, takes the reigns as she is joined by Craig Cornforth, Senior Business Development Manager at EPIC Global Solutions, who shares his personal journey with gambling addiction and recovery. Craig discusses the impact of problem gambling on his life, including losing both his job and house, the industry's responsibility in addressing addiction and the importance of prevention and education, as well as emphasising the need for a cultural shift within the gambling industry.The duo also highlight the role payments companies can play in recognising and addressing gambling-related harm, the impact of cultural influences on shaping gambling addiction and the importance of lived experience in shaping appropriate safer gambling measures. Host: Andrea McGeachinGuest: Craig CornforthProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.