Ep 439: The secrets to unlocking Brazil with Sportingtech’s Marina Selmi

In this episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director, sits down with Sportingtech’s Regional Sales Manager, Marina Selmi, who outlines the secrets to success in the region.The duo discuss the rapid growth of the newly-regulated market and the unique challenges that Brazil presents for operators, as well as the importance of localisation in technology and services and understanding Brazilian customer preferences.The conversation also touches on the ever-changing regulatory landscape, the competitive dynamics shaping the market and the future development of the market in Brazil, including the expectations for further consolidation and the impact of first-mover advantages. Host: Ted MenmuirGuest: Marina SelmiProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.