Ep 44 - Buckaroobob (John Firm) | Mike is Scared of Spiders

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Mike and Bryan are joined by John Firm of Firm Automotive in Fort Worth, Texas. John talks about how he focuses his shop around fleet work, saying fleet accounts provide a lot of stability. The guys also bring up the cons of being a "hero" shop, pointing out that knowing your niche and charging your value is a smarter business model. Also, just wait till you hear the latest shop confession story.00:00 "The Hero Shop Trap"08:23 "Questioning Job Performance Value"15:50 Preventing Employee Disengagement17:40 Fuel Strategy Documentary23:20 Cowboy Style Origins28:59 Journey to Amazon Fishing Expedition34:27 Cultural Perspectives on Size39:54 "Exotic Wildlife at Low Fence Ranch"48:30 Confident in Technician's Expertise53:23 Letting Go: Business Challenges