Ep 44 | The Difference Between Experiential Marketing Strategies Between Agencies, Associations, or Brands with Nancy Touhill

Today we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands. In this captivating discussion, we are joined by Nancy Touhill, the Global Head of Event Marketing at LexisNexis Risk Solutions. Nancy brings a wealth of experience to the table, having worked across multiple domains throughout her career. From her agency roots to her association involvement, and now spearheading event marketing for a brand, she offers an invaluable perspective. Gain unique insights into how these entities approach event marketing, discover the key differentiators, and unlock the secrets to success in this dynamic industry. What she discussed with Matt: - How her career path shaped her ability to thrive in the fast-paced event marketing industry - The crucial relationship between events, marketing and sales - Evaluating strategy on a case-by-case basis - Key takeaways from her previous roles - And much more! Tune in to this episode of “Event Marketing: Redefined” that's sure to inspire and enlighten! Connect with Nancy: On her LinkedIn: https://www.linkedin.com/in/nancy-touhill-2a419831/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined