Ep 442: Facing up to the realities of zero-click SEO with Ivana Flynn

Ivana Flynn, iGaming Daily’s resident SEO expert, is back for the latest marketing edition of the podcast. In this episode, she is joined by SEO Consultant Dani Leitner and Silvia Tavella, Global SEO Onsite Lead at Betsson Group, to discuss the increasing prevalence of Zero-click results. They explore the challenges and opportunities presented by these consumer behaviour changes, emphasising the need for a shift in how SEO success is measured, and also talk about the importance of producing quality content to boost visibility.Later on in the episode, the conversation also touches on strategies new brands can use to establish visibility and authority in a competitive market, the importance of EAT signals and the necessity of adapting to the rise of AI overviews in search results, as well as the opportunities this shift offers. Host: Ivana Flynn Guests: Dani Leitner & Silvia TavellaProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.