EP 443 - 3 Reasons You Shouldn’t Scale Your Real Estate Business w/ Cole Ruud-Johnson

What did you think of todays show??Are you building a business that can survive any market cycle? In this episode, Cole Ruud-Johnson is back on the show to discuss what makes a real estate business work long-term and why most investors fail — and it’s not because of the market.He explains what separates real operators from the ones chasing quick wins, why scaling too early is risky, and why most people aren't cut out to run a real estate business. We’re calling out the hype, shortcuts, and bad advice that keeps investors from becoming strong operators.Topics discussed:Introduction (00:00)Building a true business versus a marketing machine (05:19)Why some operators are succeeding and others aren’t (12:28)Must-have business fundamentals in the current market cycle (15:17)Who are the true real estate influencers? (24:22)Why it’s hard to learn how to be a true operator (26:48)The ideal business size for most investors (32:59)Connect with Cole Ruud-Johnson:https://www.instagram.com/coleruudjohnson/https://www.easybuttonrealestate.com/Learn more about the Collecting Keys SCALE Community! https://collectingkeys.com/scale/Check out the FREE Collecting Keys “Invest Anywhere” Guide to learn how to find deals in ANY MARKET Completely virtually (this is how we scaled to over a dozen markets)!https://instantinvestor.collectingkeys.com/invest-anywhereFollow us on Instagram!https://www.instagram.com/collectingkeyspodcast/https://www.instagram.com/mike_invests/https://www.instagram.com/investormandan/https://www.instagram.com/dylan_does_dealsThis episode was produced by Podcast Boutique https://www.podcastboutique.com