Ep 447: Building Your Brand - Group Coaching With Jordan West

Send us a textOne of the most powerful things to strengthen your brand is building a community.  This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities.In this episode, Jordan talks about the power of building a community around your brand and the 8 steps in building a successful brand community. He also answers some of the questions of his listeners about the topic.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe Power of Building a CommunityEffectively and inexpensively promote your brand as the authority.Reach more people that will likely become your customers.Engage your customers on a more personal level.Actively re-engage existing customers and increase customer LTV (VIP group)Engage in personal discussions with members and get valuable feedback.Gain priceless insights on how to improve your content/brand/product/services.The 8 Steps of Building Your Brand CommunityDetermine its purpose. Create the right community. A true VIP group should be closed.Promote your Facebook Group to your existing customers. Reward your members with exclusive promos, content, etc. Content, content, content. Quality content needs to be the fundamental building block of your VIP group.Engage with your members daily. Keep your engagements organized and consistent within the group. Find out the best time they are online and engaging.Word-of-mouth and referral programs.Actively monitor your insights. Stop what you’re doing right now and take our free Offer Generator course at https://upgrowthacademy.podia.com/.Upgrowth Commerce Group Coaching: upGrowthcommerce.com/coachingThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/