Ep - 45 - Building a Slow Stay Brand with Heart — Esther from Nelly Woods Collective Stays

Episode DescriptionIn this episode of Superhosts Down Under, Ray and Silvia chat with Esther, founder of Nelly Woods Collective Stays, about her journey from corporate tech to hosting three design-led “slow stays” across Australia — including Into the Woods and Nelly in the Sunshine Coast Hinterland, and her newest retreat Tiers Rest in Tasmania.The conversation opens with a lively discussion on the dangers of leaving keys in letterboxes, after Silvia shares a costly cautionary tale that every host should hear. From there, Esther walks through how she built a thriving boutique brand grounded in sustainability, calm design, and genuine connection — all while scaling interstate.Key Takeaways Why security and convenience can co-exist when done right The pros and cons of lockboxes, smart locks, and in-person check-ins How to build a brand that feels human and intentional The role of design storytelling and photography in earning press coverage How Esther moved from Airbnb to direct bookings and now gets 40%+ of stays through her website The “slow stay” philosophy and how authenticity shapes every detail — from scent and sound to handwritten notes Tips for hosts who want to get featured in magazines and build trust off-platformWhether you’re managing your first property or growing a boutique collection, this episode is packed with insight on creating beautiful, intentional spaces that guests remember.LinksRay's Property⁠⁠⁠⁠https://www.raymondyee.com.au/airbnb⁠⁠⁠⁠Silvia's Property⁠⁠⁠⁠https://www.airbnb.com/slink/Kpse4K4X⁠⁠⁠