Ep 45 | Implementing B2C Creative Brand Strategies In B2B Event Marketing with Rob Drury

B2C events and activations are known for pushing the boundaries of creativity, igniting memorable experiences, and captivating audiences with their out-of-the-box ideas and unique approaches. In today’s fiercely competitive landscape, where brands are vying for attention and striving to make lasting impressions, B2B events have the opportunity to draw inspiration from the B2C playbook. That’s why we have invited Rob Drury, founder of Cartwheel & Co., an experiential and integrated marketing agency, to join us on the podcast and draw from his extensive experience working with B2C brands.With a remarkable track record spanning over two decades, he was the creative mind behind some of the buzziest immersive activations and events like SXSW and San Diego Comic Con.In this episode, they'll discuss:- The innovative and distinct nature of B2C events and activations- The relevance of B2B events adopting B2C approaches- The importance of prioritizing ideas over design in creative event work- The ROI potential of brand activations and digital reach post-events- Strategies for maximizing collaborations between companies and event marketing partnersTune in to this latest offering of “Event Marketing: Redefined” and revolutionize your B2B event marketing strategies with B2C creativity and insights from an industry expert.Connect with Rob:On his LinkedIn: https://linkedin.com/in/robert-drury-9099a964 Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://us02web.zoom.us/webinar/register/WN_jQ3qc6iLQ_OW9JybVbQEnQ#/registration