Ep 45: The CPA Firm Model That Buyers Want Most with Mark Martukovich

Thinking about building a more valuable CPA firm—but not sure where to start?   In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl sit down with Mark Martukovich of Business Advisory & Accounting Partners to discuss how shifting from transactional accounting work to structured advisory services transformed his firm’s value, predictability, and growth potential.   In this episode, you will be able to: • Learn how advisory services can increase firm value and predictability • Understand why recurring revenue changes the way firms are valued • Discover how to systematize advisory work instead of delivering it ad hoc • Identify simple ways to start introducing advisory services to clients • See how long-term planning can create more leverage in M&A conversations   Listen to this episode of Everything CPA & Private Equity to learn how intentional growth and advisory-driven strategy can reshape the future of your CPA firm!   #EverythingCPAandPE #CPAFirmLeadership #AdvisoryServices #CPAFirmGrowth #PrivateEquityInAccounting