PODCAST · business
Everything CPA and Private Equity with Phil Whitman and David Wolfskehl
by Whitman Transition Advisors
Welcome to Everything CPA and Private Equity with Phil Whitman and David Wolfskehl, the go-to podcast for accounting professionals navigating the rapidly evolving world of private equity. Hosted by the seasoned team at Whitman Transition Advisors, this podcast breaks down complex topics, shares expert insights, and provides actionable advice to help CPA firms understand and thrive in the private equity landscape.Each episode explores critical concepts, from investment strategies to partnership models, and features candid conversations with industry leaders and special guests. Whether you’re exploring opportunities, managing transitions, or simply curious about the latest trends, this podcast delivers the knowledge you need to make informed decisions and drive your firm’s success.Tune in, subscribe, and join us as we guide you through the intersection of accounting and private equity!
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Ep 44: Inside a Real CPA Firm Deal From First Call to LOI with Dave Kells
Thinking about a deal—but not sure what the process actually looks like? In this episode of Everything CPA & Private Equity, host, David Wolfskehl and guest, Dave Kells walk through a real transaction—from the very first conversation to signing an LOI—sharing what firms actually experience, learn, and decide along the way. This isn’t theory. It’s a behind-the-scenes look at how a firm navigates education, evaluates options, and ultimately reaches clarity in one of the biggest decisions they’ll make. In this episode, you will be able to: • Understand how a CPA firm moves from initial curiosity to signing an LOI • Learn what the early conversations look like and why education is critical • Discover how firms evaluate different buyer models and compare offers • See why having multiple LOIs changes both clarity and negotiating power • Identify what happens during busy season when a firm is actively pursuing a deal Listen to this episode of Everything CPA & Private Equity to get a real-world view of what it takes to navigate a CPA firm transaction—from first call to LOI! #EverythingCPAandPE #CPAFirmLeadership #MergersAndAcquisitions #PrivateEquityInAccounting #FirmGrowth
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Ep 43: The Difference Between a Good CPA Firm and a Valuable One with David Kells
Not every CPA firm receives the same offer—and the difference often comes down to one thing: how the firm is run. In this episode of Everything CPA & Private Equity, Phil Whitman, David Wolfskehl, and Dave Kells break down why some firms receive exciting offers while others feel underwhelmed—and what firm leaders can do to change that. As private equity continues to reshape the accounting profession, the focus has shifted from top-line revenue to EBITDA, efficiency, and operational fundamentals. The firms that understand this shift are positioning themselves for significantly stronger outcomes. In this episode, you will be able to: • Understand why private equity now evaluates CPA firms based on EBITDA rather than just gross revenue • Learn how operational fundamentals like pricing, time capture, and client selection impact firm valuation • Discover how offshoring, technology, and better processes can improve profitability • See why some firms receive strong offers while others struggle to reach the LOI stage • Identify practical steps your firm can take today to increase value before pursuing a transaction Listen to this episode of Everything CPA & Private Equity to learn how to move from being a good CPA firm to becoming a truly valuable one. #EverythingCPAandPE #CPAFirmLeadership #PrivateEquityInAccounting #FirmValuation #FutureOfAccounting
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Ep 42: Thirty One Flavors and a Billion Dollar Decision
Are CPA firm leaders underestimating how complex these deals really are? In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl break down the real lessons from 22+ investor meetings in a single month—and why “the multiple” is only one small scoop in a much bigger ice cream shop. With 31 flavors, 12 cones, and endless toppings, today’s transactions are more nuanced than ever. The firms that win are the ones that understand the full menu—not just the headline number. In this episode, you will be able to: • Understand why the multiple alone does not determine total enterprise value • Learn how EBITDA adjustments, add-backs, and flexibility can dramatically change outcomes • See why smaller firms are experiencing increased competition and rising valuations • Recognize the importance of chemistry and culture in both high-trust and low-trust deals • Discover why having multiple offers improves leverage, clarity, and negotiating power Listen now to gain the education most firm leaders never get—and make sure your next conversation is strategic, not reactive! #EverythingCPAandPE #CPAFirmLeadership #PrivateEquityInAccounting #FirmValuation #CPAMergers
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Ep 41: Rethinking Ownership: Why Equity Quality Matters in CPA Firms with Nishaad Ruparel
Are firms overlooking what truly matters long term? In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl sit down with Nishaad Ruparel, President of Ascend, to unpack one of the most misunderstood parts of private equity conversations: equity quality—and why ownership structure matters. In this episode, you will be able to: • Understand why equity quality matters • Learn how new ownership models can create more opportunity for younger partners and future firm leaders • Learn how different equity structures influence control, upside, and durability over time • Rethink how CPA firms can grow, stay independent, and still create lasting value Listen in and enjoy the conversation to learn why the best deal isn’t always the loudest—and how smart ownership decisions shape the future of CPA firms. #EverythingCPAandPE #CPAFirmLeadership #PrivateEquityInAccounting #EquityQuality #FutureofCPA
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Ep 40: What’s Next for CPA Firms: PE, Independence, and the Road to 2026
Are CPA firms truly prepared for what 2026 will bring—or are they underestimating what’s coming next? In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl look ahead to 2026 and beyond, breaking down what CPA firm leaders must understand now as private equity activity accelerates, models diversify, and competition intensifies. In this episode, you will be able to: Understand why 2026 is shaping up to be the year of the tuck-in—and what that means for firms of every size Learn how new PE models, niche rollups, and specialization are reshaping firm value See why education—not just multiples—is the biggest differentiator in successful deals Discover how firms are professionalizing operations before a transaction to drive higher enterprise value Explore what lies ahead for independence, minority investments, and continuation vehicles Listen now to get ahead of the shifts coming in 2026—and make sure your firm is planning strategically, not reacting late! #EverythingCPAandPE #CPAFirmLeadership #PrivateEquityTrends #FirmValuation #FutureOfAccounting
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Ep 39: So Many PE Models, So Little Clarity: Your Post-Summit Roadmap with Dave Kells
Feeling overwhelmed by all the private equity noise—and not sure what it really means for your firm? In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl sit down with Dave Kells to recap Accounting Today’s PE Summit, break down what they’re seeing in the market, and talk frankly about how firm leaders can get educated before a term sheet hits their inbox. In this episode, you will be able to: Understand the key takeaways from the PE Summit and what they signal for firms in the $2M–$20M range. Clarify the different “flavors” of capital partners—platforms, roll-ups, minority deals, debt structures—and why they’re not all created equal. Learn how to start the internal work: partner “soul searching,” defining your legacy, and aligning on what you actually want. See why culture, chemistry, and governance matter just as much as multiples when evaluating potential partners. Recognize why you need a Sherpa—someone who’s seen dozens of deals—to help you compare options rather than jumping at the first big check. If you’re weighing your firm’s next move—or you just want clarity amid the PE buzz—listen to this episode and get the guidance every CPA firm leader needs before entering the conversation! #CPAFirmLeadership #PrivateEquityInsights #AccountingIndustryTrends #CPAFirmGrowth #StrategicAdvisory
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Ep 38: From Volatility to Legacy: Helping CPA Clients Navigate Bitcoin with Mike Williams
Worried your clients will ask, “Why didn’t you tell me about Bitcoin sooner?” In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl sit down with Mike Williams of TrueVestments to unpack the Bitcoin Legacy Fund—what it is, why Wall Street is leaning in, and how CPA firms can educate and protect high-net-worth clients while still managing risk. In this episode, you will be able to: Understand why Bitcoin’s volatility is normal for a high-upside asset and how to think beyond day-to-day price swings. See how the Bitcoin Legacy Fund is structured specifically for CPA firm owners and their high-net-worth clients. Learn how to position Bitcoin as a long-term wealth silo, not a short-term trading play. Explore practical ways CPA firms can educate clients—using webinars, documentaries, and joint meetings with Mike’s team. Decide how your firm wants to show up: as the advisor who avoided the conversation, or the one who helped clients navigate it intelligently. Tune into this episode of Everything CPA & Private Equity to get the education you need before your clients start asking the hard questions! #CPAFirmLeadership #DigitalAssetsEducation #PrivateEquityInsights #BitcoinLegacyFund #AdvisorStrategy
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Ep 37: Ready, Set, Meet: Preparing Your Firm for Post–Tax Season
The October 15 tax deadline is behind you — but what now? After months of nonstop work, long nights, and extension filings, many CPA firm leaders finally exhale… only to face the real question: Now that the rush is over, is your firm actually ready for what comes next? In this episode of Everything CPA & Private Equity, Philip Whitman, CPA, David Wolfskehl, and David E. Kells Jr. break down how firms can use the post–October 15 window to prepare for opportunity — whether that’s mergers, succession, or new investments. Here’s what you’ll take away: • Clarity before action: How to define what you truly want — for yourself, your partners, and your legacy — before taking that first meeting. • One firm, one voice: Why alignment across your partner group builds confidence and credibility with potential buyers or investors. • Prep drives value: The key financial, cultural, and operational steps that increase enterprise value long before any deal is signed. • Address red flags early: How transparency about challenges protects your reputation and keeps deals from falling apart. • Treat it like a partnership: Why responsiveness, readiness, and trustworthiness set the tone for better outcomes. Listen now to learn how to turn the post–October 15 slowdown into your firm’s strongest season of growth and opportunity! #CPAFirmGrowth #PrivateEquity #AccountingLeadership #MergersAndAcquisitions #WhitmanTransitionAdvisors
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Ep 36: Private Equity Meets Niche Expertise: Opportunities for Specialty Practices
What happens when private equity meets the most specialized corners of the CPA world—valuation, forensics, litigation, and advisory? A whole new set of opportunities emerges. In this episode of Everything CPA & Private Equity, hosts Phil Whitman and David Wolfskehl unpack how niche-focused firms are finding their place in today’s PE-driven market—and why their expertise is more valuable than ever. In this episode, you will be able to: • Understand how specialty firms fit into the broader PE and M&A ecosystem • Learn why niche expertise is becoming a key value driver in firm growth • Explore how roll-up models create new referral opportunities for specialized providers • See how consistent results and strong reputations attract PE attention—even without recurring revenue • Discover why now is the right time for specialty firms to scale or partner Tune in to learn how private equity is reshaping the future of niche expertise in the CPA industry! #PrivateEquity #CPAInsights #SpecialtyFirms #FirmGrowth #ValuationAndForensics
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Ep 35: Why a Profitable Firm Like Sax Still Chose Minority PE with Joe Damiano
Why would a thriving CPA firm take outside investment? In this episode of Everything CPA and Private Equity, hosts Phil Whitman and David Wolfskehl sit down with Joe Damiano of Sax to unpack why even a highly profitable, fast-growing firm chose a minority private equity partner. In this episode, you will be able to: • Learn why deal flow—not just capital—was the catalyst for Sax’s decision • See how a minority investment can help level the playing field in M&A • Understand how Sax balanced culture, partner engagement, and economics • Discover how a strong capital stack opens doors for future growth • Hear why PE can be about strategic alignment—not losing independence Listen now to uncover why even the strongest firms explore PE—and what lessons your firm can take away! #PrivateEquity #CPAFirmGrowth #AccountingDeals #MergersAndAcquisitions #FirmStrategy
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Ep 34: Fiercely Independent—or Strategically Aligned? The Choice for CPA Firms with Alan Whitman
Are CPA firms clinging too tightly to being “fiercely independent”? In this episode of Everything CPA and Private Equity, hosts Phil Whitman and David Wolfskehl sit down with former Baker Tilly CEO Alan Whitman to unpack what it really takes to scale in today’s profession. In this episode, you will be able to: • Understand why “good enough” thinking holds firms back from real growth • Learn how strategy and discipline transform lifestyle firms into true businesses • Explore the tension between independence and alignment in firm governance • Hear how culture and collaboration drive sustainable scale • See why breaking old habits is key to staying relevant Listen now to uncover why independence isn’t always strength—and how strategic alignment positions CPA firms to thrive in a changing marketplace. #CPA #AccountingFirms #FirmStrategy #Leadership #PrivateEquity
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Ep 33: Efficiency = Valuation: The Power of Tech in CPA Deals with Joe Carufe
Is your firm’s outdated tech holding back growth—and lowering valuation? Tech isn’t just a back-office tool anymore—it’s a growth driver in private equity deals. In this episode of Everything CPA & Private Equity, hosts Phil Whitman and David Wolfskehl sit down with Joe Carufe of Karbon to explore how the right tech stack transforms firms before and after a PE transaction. In this episode, you will be able to: Understand why PE firms see tech infrastructure as critical to scaling CPA practices Learn how standardized workflows and training boost profitability and efficiency Discover how smaller firms gain a “rocket booster” of innovation when joining PE platforms Explore why tech prep matters even if you’re not planning to sell soon See how improved efficiency translates directly into higher valuations Listen now to hear how PE-backed firms are modernizing through tech—and why preparing your stack today sets you up for success tomorrow. #PrivateEquity #CPAFirmGrowth #AccountingTechnology #WorkflowAutomation #FirmValuation
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Ep 32: Beyond the Big Firms: How Sub-$3M Practices Are Getting PE Deals
Are smaller CPA firms being overlooked in the private equity wave? In this episode of Everything CPA and Private Equity, hosts Phil Whitman and David Wolfskehl break down why firms under $3M are finding new opportunities in today’s market—and why it’s not just the large firms that PE is after. In this episode, you will be able to: • Understand why over 200+ PE groups are looking at CPA firms—and what that means for smaller practices • Discover why “cash at closing” changes the traditional succession playbook • Learn how niche services and profitability drive firm value in PE deals • Explore why culture and chemistry matter just as much as multiples • Hear why now is the best time ever to be a CPA firm owner Listen now to uncover what’s really happening in the CPA and PE marketplace—and how your firm can be part of it! #CPAIndustry #PrivateEquity #AccountingFirms #FirmGrowth #SuccessionPlanning
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EP 31: Why CPA Firms Under $3M Are Now on Private Equity’s Radar
Think private equity is only chasing the biggest players in the industry? Think again. In this episode of Everything CPA and Private Equity, Phil Whitman and David Wolfskehl break down how firms under $3M in revenue are closing PE-backed deals — and why the opportunities have never been better for smaller practices. In this episode, you will be able to: Understand why PE firms and family offices are now targeting smaller CPA firms Learn what deal structures can look like beyond the traditional “one-times revenue” model Discover the key qualifiers that make a smaller firm attractive to strategic investors See why culture and chemistry still matter more than the highest multiple Explore how niche expertise can give small firms a big advantage in PE conversations Listen now and find out how even smaller firms can leverage today’s market to take chips off the table, access growth capital, and secure their future! #CPADeals #PrivateEquity #AccountingFirms #MergersAndAcquisitions #FirmGrowth
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Ep 30: Private Equity in Accounting: Fear vs. Fact
Worried about the impact of private equity in accounting? You’re not alone—but the fear often doesn’t match the facts. In this episode, Phil Whitman and David Wolfskehl are joined by Terry Putney for a no-fluff conversation on what’s really happening in the profession—and what leadership teams need to know. In this episode, you will be able to: Understand why the “PE = cost-cutting” narrative doesn’t fit accounting Learn how offshoring and tech are improving—not harming—client service Hear why firm quality has increased post-PE investment Discover the difference between a partnership model and a corporate model See how PE-backed firms are attracting and retaining top talent Listen now to hear how private equity is reshaping the profession—for the better! #EverythingCPAandPE #AccountingLeadership #PrivateEquityFacts #CPAFirmStrategy #OffshoringInAccounting
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Ep 29: Beyond the Buyout: How Occams Elevate Builds Real Firm Value
What Happens When PE Is Led by Operators—Not Just Investors? In this episode of Everything CPA and Private Equity, Phil and David sit down with Sanjay Agarwal, CEO of Occams Elevate, to explore a new model of growth capital built by CPAs, for CPAs. In this episode, you’ll be able to: Understand how operator-led PE platforms differ from traditional investor-only models Learn why Occam’s Elevate prioritizes autonomy, equity incentives, and culture preservation See how Sanjay’s team supports firms with built-in HR, finance, marketing, and AI infrastructure Discover why advisory and audit are at the center of their long-term strategy Get insights into flexible exit options—including rollover equity and second-bite planning Tune in now to hear why this new platform is turning heads—and how it could align with your firm’s next chapter! #PrivateEquity #CPADeals #OperatorLedGrowth #MergersAndAcquisitions #StrategicPartnerships
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Ep 28: Chemistry Over Cash: The Truth About PE Alignment
Is your firm ready for private equity—or just reacting to a phone call? In this episode of Everything CPA and Private Equity, hosts Phil Whitman and David Wolfskehl are joined by guest David Kells, leader of WTA’s Profit Team, to uncover what really separates high-value deals from short-sighted decisions. In this episode, you’ll be able to: Understand why meeting 1 or 2 PE firms is never enough to make a smart decision Learn how cultural alignment matters more than a high multiple Discover how WTA helped one firm boost cash upfront from 40% to 60% by knowing buyer patterns Get clarity on deal types: Topco vs. Local equity, short vs. long holders, minority vs. majority stakes See how education and advocacy protect sellers from bad fits and future regret Listen now to learn how Whitman Transition Advisors guides firms through one of the most important decisions they’ll ever make! #CPAFirmGrowth #PrivateEquityDeals #StrategicAdvisory #MergersAndAcquisitions #AccountingLeadership
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Ep 27: Minority Investment, Major Impact: A New Model for CPA Firm Growth
How can minority investments transform CPA firms—and what role does Bitcoin play in the future of finance? In this episode of Everything CPA and Private Equity, Mike Williams, Managing Partner of TruVestments, shares how his team is helping CPA firms scale, retain control, and lead clients into the next generation of financial strategy. In this episode, you’ll be able to: Understand how minority investments offer cash infusion without loss of control Learn why EBAC may be more valuable than EBITDA when it comes to firm valuation See how CPAs can integrate wealth management to deepen client relationships Explore the growing relevance of Bitcoin and digital assets in long-term planning Hear how future-focused firms are preparing for the digitization of finance Listen now and explore how your firm can lead in the next era of opportunity! #CPALeadership #WealthManagement #PrivateEquity #DigitalAssets #FutureOfFinance
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Ep 26: From Startup to $300M: Inside a New PE Model for CPA Firms
What happens when a CPA sees the gap—and decides to build the solution? In this episode of Everything CPA and Private Equity, Josh Funk, Chief Development Officer at Crete Professionals Alliance, shares how his journey from firm owner to PE-backed leader is transforming how CPA firms grow, scale, and lead in today’s market. In this episode, you will be able to: Learn how Josh took Crete PA from zero to 21 firm partnerships and $300M+ in revenue Understand the power of local-level rollover equity—and why it benefits high-performing firms Explore how Crete helps partner firms scale by taking admin, compliance, and tech off their plate Hear how one $20M firm grew to $45M in less than three years through organic and inorganic growth Get insights into how Thrive Capital and Crete are building a tech-enabled, people-first future for the profession Listen now to hear how Josh Funk and Crete PA are rewriting the CPA-PE playbook! #FirmGrowth #PrivateEquity #CPALeadership #CretePA #EverythingCPAandPE
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Ep 25: What Happens When You Build a Firm Around People, Not Just Profit
Can you grow fast, stay independent, and still put your people first? In this episode of Everything CPA & Private Equity, Ron Weiner shares how his firm scaled from 20 to 80+ team members while staying true to its values—no shortcuts, no compromises. From turning down private equity to implementing an ESOP, Ron walks through the real-life decisions that shaped one of the most profitable, people-centered firms in the industry. In this episode, you will be able to: Learn how firm culture drives both retention and profitability Explore why Perelson Weiner LLP chose an ESOP—and how it’s evolving Hear how the wrong growth strategy can damage client trust Get leadership insights from someone who’s scaled multiple firms Understand how to stay independent in a consolidating industry This one’s for firm leaders who believe strong values lead to strong returns. Listen now. #EverythingCPAandPE #FirmLeadership #PeopleFirst #GrowthWithoutSellingOut #ESOPStrategy
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Ep 24: Double Your Firm in 3 Months? PE-Backed Firms Are Doing It
Still think private equity is a passing trend in accounting? Think again. In this episode of Everything CPA and Private Equity, Phil Whitman and David Wolfskehl unpack what they’re seeing across the country as they attend top CPA conferences—and how firm leaders can make sense of it all. In this episode, you will be able to: Understand why PE-backed firms are now dominating the CPA event landscape. Hear real-world stories of firms that doubled in size within months after partnering with PE. Discover the shift from “PE curiosity” to “PE strategy” among firm leaders. Learn why staying independent is still a viable path—but only if you prepare smartly. Get tips on how to educate your team and evaluate your competition in this evolving market. Whether you’re PE-curious or committed to independence, this episode will help you see what’s coming next—and how to position your firm to thrive. Listen now! #PrivateEquity #CPAIndustry #FirmLeadership #MergersAndAcquisitions #EverythingCPAandPE
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Ep 23 - Built Boutique: How Platform Accounting Quietly Scaled 50+ Firms
What happens when a firm chooses legacy, culture, and long-term growth over flashy headlines and fast exits? In this episode of Everything CPA and Private Equity, David Wolfskehl sits down with Noah Beery, Head of Corporate Development at Platform Accounting, to uncover how a quiet, boutique-focused strategy led to 50+ acquisitions and lasting success. In this episode, you will be able to: Discover the powerful founding story behind Platform Accounting and its values-driven approach Understand how family office capital supports sustainable, long-term strategy Learn why they don’t operate under one brand—and how this preserves firm culture Explore their personalized, non-cookie-cutter integration model post-acquisition Hear why execution—not more ideas—is the real difference-maker in firm growth Tune in to the full episode! #CPAfirmSuccess #PrivateEquity #AccountingMergers #StrategicGrowth #EverythingCPAandPE #Podcast
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Ep 22 - How Frazier & Deeter Turned Caution into Confidence
Is Private Equity the Future of CPA Firm Growth—or Just a Risky Shortcut? In this episode of Everything CPA and Private Equity, Frazier & Deeter’s Jeremy Jones and Seth McDaniel join Phil Whitman and David Wolfskehl to reveal how their firm went from cautious observers to confident partners with General Atlantic. It’s an honest, behind-the-scenes look at the strategy, process, and real impact of private equity in the accounting world. In this episode, you will be able to: •Understand why Frazier & Deeter initially said “no” to private equity—and what changed their minds. •Learn how they narrowed down 35 offers to one perfect-fit partner based on values, culture, and vision. •See how they brought all 61 partners into the process with transparency, alignment, and buy-in. •Hear their roadmap for national expansion, people development, and tech investment post-deal. •Get clarity on quality concerns, partner control, and the realities of PE “turns” over time. If your firm is exploring what’s next—don’t miss this real-world case study in strategic transformation! #PrivateEquity #CPAIndustry #FirmLeadership #AccountingGrowth #EverythingCPAandPE
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Ep 21 - Are CPA Firms Losing Their Edge After PE Deals?
Is Private Equity Killing Quality in Accounting? Let’s Set the Record Straight. In this episode, join David Wolfskehl, Phil Whitman, and special guest Reyes Florez as they address one of the most talked-about concerns in the industry: Does private equity hurt quality? The answers may surprise you. In this episode, you will be able to: •Understand why fears about post-deal quality drops may be misplaced •Hear firsthand accounts from firms thriving after PE investment •Learn why alignment and leadership matter more than ownership model •Explore the long-term impact of PE from those who’ve seen it evolve •Get clarity on the real risks—and real opportunities Listen now to get the inside perspective and decide for yourself! #PrivateEquity #AccountingIndustry #PodcastEpisode #MergersAndAcquisitions #CPAInsights
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Ep 20: Audit Integrity vs. Outside Investment: Can Firms Have Both?
Is Private Equity Really Putting CPA Firm Quality at Risk? That’s what a recent Wall Street Journal article suggests—but is it the full story? In this episode of Everything CPA and Private Equity, David Wolfskehl, Phil Whitman, and Dave Kells dig into the growing conversation around quality control in accounting firms backed by private equity or strategic investors. With decades of leadership experience and over 30 deals behind them, they’re not just guessing—they’ve seen the inside. In this episode, you’ll be able to: •Hear why larger firms—with PE or strategic backing—often strengthen quality control. •Understand the real role of skepticism and audit culture in safeguarding standards. •Explore how regulations (like PCAOB oversight) impact CPA firms today. •Discover how experienced CPAs maintain independence despite outside capital. •Learn why comparing CPAs to healthcare might be misleading—and even dangerous. Tune in to hear what’s really happening behind the scenes—and why not all criticism holds up! #CPAandPrivateEquity #AuditStandards #FirmIntegrity #AccountingInsights #RegulatoryReality
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Ep 19: What Makes a Firm ESOP-Ready? Real Talk for CPA Leaders
Is an ESOP the right next step for your CPA firm? In this episode of Everything CPA and ESOP, David Wolfskehl is joined by Cristine O’Keefe and Tabitha Croscut to unpack what firms need to know about Employee Stock Ownership Plans—from legal structure to strategic fit. Whether you’re actively exploring succession options or just want to future-proof your firm, this conversation offers clarity and direction. In this episode, you’ll be able to: •Understand how ESOPs work and why more CPA firms are considering them •Learn the legal and tax benefits that make ESOPs attractive •Discover what makes a firm a good fit for ESOP implementation •Hear insights from real-world firm experiences •Avoid common pitfalls that can derail an ESOP transition If you’re exploring options beyond traditional succession, this episode is a must-listen! #ESOP #CPAIndustry #SuccessionPlanning #FirmLeadership #AccountingStrategy
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Ep 18: The Luck Myth: Why Proactive Leaders Win More
Do you believe luck plays a role in success? Or is it all about showing up and putting in the work? In this episode of Everything CPA and Private Equity, Richard Kopelman, CEO of Aprio, joins Phil Whitman and David Wolfskehl to share powerful insights on mindset, leadership, and creating your own opportunities. They dive into what it really means to build a culture-first firm, why mindset drives results, and how the most successful leaders create their own momentum. In this episode, you will be able to: • Understand the difference between a fixed and growth mindset in leadership • Discover how proactive behavior increases your chances of “getting lucky” • Learn why showing up matters more than ever in today’s CPA landscape • Hear how culture-first firms like Aprio align values with performance • Gain perspective on navigating missed opportunities and staying future-focused Tune in to the full episode! #CPAFirms #LeadershipMatters #MergersAndAcquisitions #PrivateEquity #WhitmanTransitionAdvisors
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Ep 17: Tariffs, Markets & M&A: A Wake-Up Call for CPA Firm Owners
Worried about how tariffs and market volatility could impact your CPA firm’s future? In this special episode of Everything CPA & Private Equity, David Wolfskehl and Philip Whitman dive into how rising tariffs and stock market volatility are impacting the M&A landscape and the mindset of CPA firm leaders. In this episode, you will be able to: •Understand how global economic news, like tariffs, could affect your firm’s future. •Hear why leadership during times of uncertainty is more important than ever. •Learn why some CPA firm owners may delay exits—and how P/E can step in. •Explore the ripple effects of a volatile stock market on succession planning. •Get practical tips for staying proactive, flexible, and opportunity-ready. Don’t miss this timely conversation—listen now to the podcast and stay ahead of the curve. #CPA #PrivateEquity #Tariffs #AccountingFirms #MergersAndAcquisitions
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Ep 16: Smaller CPA Firms Are Winning Big in Mergers!
Are you a $1M–$5M CPA firm thinking private equity isn’t for you? Think again. In this episode of Everything CPA and Private Equity, David Wolfskehl and Phil Whitman dig into why smaller, profitable firms are more valuable than ever—and how geography, succession planning, and firm mindset play a bigger role than you think. In this episode, you will be able to: •Understand why valuations for smaller CPA firms are on the rise •Learn how profitability trumps size when it comes to private equity interest •Discover why “flying under the radar” is no longer a winning strategy •Get real-world examples of firms turning modest revenue into major value •Explore how succession and talent struggles are actually attracting investors Don’t miss this powerful conversation—listen to the full episode now and discover what’s possible for your firm. #CPA #PrivateEquity #FirmValuation #SuccessionPlanning #MergersAndAcquisitions
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Ep 15: Deals, Disruption, and Doing It Right: Lessons from a CPA Icon
Is private equity saving the accounting industry—or slowly taking it over? On this episode of Everything CPA & Private Equity, hosts David Wolfskehl and Philip Whitman, CPA, CEPA dive into the hot topic with Michael Horwitz, Executive Director of BDO Alliance USA and industry trailblazer Stanley Goldstein. In this episode, you’ll be able to: • Hear unfiltered insights on the pros and cons of private equity in accounting • Discover how the BDO Alliance is shaping firm strategy nationwide • Learn why Stanley Goldstein believes now is the time to be boldly optimistic • Explore overlooked growth strategies beyond PE • Understand how to invest in your firm and team the right way Whether you love or question the PE wave, this episode is a must-listen! #CPAIndustry #PrivateEquity #AccountingLeadership #BDOAllianceUSA #AccountingPodcast
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Ep 14: Is your EBITDA holding you back from big deals?
Is your EBITDA the real reason your firm isn’t reaching its full potential? In this episode, hosts Phil Whitman and David Wolfskehl dive deep into the critical role EBITDA plays in determining your company’s value and its impact on mergers and acquisitions. They explore how profitability is now at the forefront of business growth, challenging the traditional focus on firm size alone! In this episode, you will be able to: Understand how EBITDA impacts profitability and company valuations. Learn how EBITDA is becoming a crucial factor in mergers and acquisitions. Discover how to assess whether your pricing strategy is aligned with your revenue goals. Get tips on improving profitability by evaluating pricing and client relationships. Hear from industry experts with firsthand experience in handling multiple private equity deals. Listen now to gain valuable insights and improve your profitability! #EBITDA #Profitability #MergersAndAcquisitions #BusinessGrowth #PrivateEquity
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Ep 13: How to Make Your CPA Firm More Valuable in Just 18 Months
Is it really possible to drastically increase your CPA firm’s value in just 18 months? It may sound too good to be true, but with the right strategies in place, it’s absolutely achievable. In this episode, David Wolfskehl and Phil Whitman, joined by expert guest Dave Kells, dive deep into actionable steps that can help elevate your firm’s profitability and valuation in less than two years. In this episode, you will be able to: Uncover why profitability is a critical factor in boosting your firm’s value. Learn how operational efficiency can lead to huge improvements in valuation. Discover the low-hanging fruit that can increase your bottom line quickly. Find out how offshoring and technology can help optimize margins. Get expert advice on how to position your firm for a successful sale or private equity deal. Listen now to learn the strategies that can make your CPA firm more valuable in just 18 months! #CPAFirm #Profitability #FirmValuation #PrivateEquity #Offshoring #AccountingGrowth
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Ep 12: The Shoemaker’s Children Syndrome Can Ruin Your Deal
Is Your CPA Firm Guilty of the Shoemaker’s Children Syndrome? Many CPA firms are excellent at helping clients stay financially strong but struggle to keep their own house in order. In this episode, Phil Whitman and David Wolfskehl dive into why internal disorganization can ruin private equity deals—and how to fix it before it’s too late. In this episode, you will be able to: Recognize how neglecting your firm’s financial readiness can cost you a deal Learn why inconsistent messaging among partners raises red flags for investors Discover how delays in providing financials can weaken your negotiating power Understand the importance of preparation in making a strong first impression Adopt best practices to ensure your firm is seen as a valuable investment Don’t let poor preparation derail your private equity opportunities. Listen now. #CPAFirm #PrivateEquity #BusinessGrowth #MergersAndAcquisitions #LeadershipMatters
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Ep 11: From $0 to a Top 30 Firm: The Ascend Growth Story
How Can CPA Firms Leverage Private Equity Without Losing Control? Private equity is reshaping the CPA industry, but many firms hesitate—fearing loss of independence or the wrong financial move. So, what’s the right approach? In this episode of Everything CPA & Private Equity, Phil Whitman and David Wolfskehl sit down with David Wurtzbacher, CEO & Founder of Ascend, and Nishaad Ruparel, President of Ascend, to break down what firms need to know to maximize growth, attract top talent, and stay competitive in a changing market. In this episode, you will be able to: Understand how private equity really works for CPA firms. Learn the key factors Ascend uses to evaluate potential firm partnerships. Discover how firms can scale faster with talent acquisition and technology. Uncover the real impact of PE on young partners and long-term leadership. Find out what sets successful firms apart in today’s competitive landscape. Get the facts, not the fear—listen now! #PrivateEquity #CPAFirms #FirmGrowth #TalentStrategy #AccountingLeadership
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Ep 10: Why CPAs Are Betting Big on Private Equity-And Winning with Lee Cohen
Is Private Equity the Future of CPA Firms? Find Out in This Episode In this episode of Everything CPA & Private Equity, we sit down with Lee Cohen, a CPA firm leader who made the bold leap into private equity. He shares what it’s really like post-transaction, the biggest misconceptions CPA firms have about PE, and why this model could be the key to long-term success and firm growth. From leadership evolution to staff equity opportunities, this conversation is packed with insights for any CPA firm owner considering their next move. In this episode, you will be able to: Understand the biggest fears CPA firm leaders have about private equity—and the reality behind them Learn how private equity removes the admin burden so firms can focus on growth and client service Discover how equity buy-in programs are changing the game for young CPAs Gain insights into the new role of managing partners in a PE-backed firm Hear Lee’s personal experience on finding the right PE partner and making the leap Listen to the full episode now! #PrivateEquity #CPAIndustry #AccountingLeadership #MergersAndAcquisitions #FirmGrowth #CPAInsights
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Ep 9: A Year to Transform: How CPA Firms Can 5X Their Valuation
In this episode of Everything CPA and Private Equity, David Wolfskehl sits down with David Kells, leader of the Profit Team and former COO of Citrin Cooperman, to discuss what CPA firms must do to prepare for a successful transaction. Whether you’re considering private equity or aiming to stay independent, this conversation will help you position your firm for maximum profitability and efficiency. In this episode, you will be able to: Identify the key financial fundamentals that make your firm more attractive to buyers Optimize your people, process, and technology for maximum efficiency Understand how private equity evaluates CPA firms and how to increase your valuation Learn how offshoring can be a game-changer—and the biggest mistakes firms make Avoid the common pitfalls that reduce enterprise value and delay deals Listen to the full episode to gain valuable insights on strengthening your firm’s position for future opportunities. Have questions or need guidance? Contact Dave Kells at [email protected] to discuss how the Profit Team can help you optimize your firm for growth, efficiency, and maximum valuation!
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Ep 8: From $1M to $40M: What Private Equity Looks for in CPA Firms
Thinking about taking chips off the table or positioning your CPA firm for strategic growth? In this episode of Everything, CPA and Private Equity, Phil Whitman and David Wolfskehl break down the latest trends in M&A and private equity investments in the accounting profession. In this episode, you will be able to: •Understand the latest private equity trends shaping the CPA industry •Learn what makes a firm attractive to strategic investors •Discover the factors that impact valuations and deal structures •Gain insights into real transactions—from small firms to $40M+ practices •Explore ways to maximize your firm’s value before engaging in a deal Listen to the full episode now! #AccountingMergers #PrivateEquityCPA #StrategicGrowth #CPAFirmValuation #MergersAndAcquisitions
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Ep 7: Exploring Private Equity’s Role in Transforming the Accounting Industry with Glenn Friedman
Is private equity the future of accounting—or just a passing trend? Join hosts David Wolfskehl and Phil Whitman as they engage in a thought-provoking conversation with Glenn Friedman, CEO and Co-Managing Partner of Prager Metis CPAs. In this episode, they explore how private equity is reshaping the accounting industry, driving growth, presenting challenges, and creating new opportunities for firms navigating this transformative era. In this episode, you will be able to: Understand how private equity is driving growth and consolidation in the accounting sector. Discover the key reasons private equity firms are targeting accounting practices. Learn about the challenges firms face in aligning younger and older partners with private equity strategies. Gain insights into the evolving role of CPA firms as trusted advisors in a private equity landscape. Explore predictions for the future, including public offerings and subscription models in accounting. Need guidance on private equity or industry insights? Contact David Wolfskehl, Phil Whitman, or Glenn Friedman for tailored advice. They’re here to help!
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Ep 6: The Impact of Offshoring and Profitability on Private Equity Readiness with David Kells
Is your firm truly built to thrive—or just getting by in today’s private equity-driven market? Join David Wolfskehl, Phil Whitman, and guest David Kells as they dive deep into the strategies CPA firms need to thrive in today’s private equity landscape. From profitability tips to offshoring insights, this episode is packed with actionable advice! In this episode, you will be able to: Discover why profitability is the cornerstone for private equity readiness. Learn how offshoring can instantly boost your firm’s bottom line. Understand the fundamentals of tackling inefficiencies within your processes. Gain insights into aligning partner goals for impactful change. Explore the transformative power of embracing a corporate structure within CPA firms. Tune in to uncover expert strategies and actionable insights to elevate your firm’s value and seize opportunities in private equity! Don’t miss out—listen now and subscribe for more!
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Ep 5: The Citrin Cooperman-Blackstone Deal: A Game-Changer for Accounting and Private Equity
Special Episode Alert: The Citrin Cooperman-Blackstone Deal Unpacked This isn’t just any episode of Everything CPA and Private Equity—it’s a SPECIAL EDITION featuring an in-depth look at the monumental Citrin Cooperman Flip, powered by Blackstone, the largest private equity firm in the world. Join David Wolfskehl, Phil Whitman, Terry Putney, and David Kells as they explore how this groundbreaking deal is transforming the accounting industry! In this episode, you’ll be able to: Discover how Citrin Cooperman boosted profitability from $45M to $215M in just three years. Learn why Blackstone’s involvement is a turning point for CPA firms and private equity. Understand how private equity is reshaping the future of firms of all sizes with new opportunities. Gain insights into the shift from partnership to corporate models and its transformative impact. Explore expert predictions on how this deal will ripple across the accounting industry. With decades of experience and exclusive insights, this panel breaks down why this is the most exciting time in the history of accounting. Whether you’re a CPA, a private equity enthusiast, or an industry leader, this is the episode you don’t want to miss. #CPA #PrivateEquity #CitrinCooperman #Blackstone #FutureOfAccounting #AccountingInnovation
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Ep 4: 2025 Insights Unlocking CPA and Private Equity Opportunities
New Year, New Opportunities in CPA & Private Equity! Kick off 2025 with fresh insights from Everything CPA and Private Equity! Hosts David Wolfskehl and Phil Whitman share their predictions for the year ahead, including the rise of new players, trends in firm profitability, and strategies to prepare for private equity opportunities. Whether you’re ready to dive in or just exploring your options, this episode is packed with actionable takeaways to help you thrive in the year to come. Start the new year strong—listen now and make 2025 your best year yet! #CPA #PrivateEquity #FirmProfitability #MergersAndAcquisitions #AccountingIndustry
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Ep 3: What CPA Firms Need to Know About Private Equity
Could your firm’s blind spots be the real dealbreaker in a PE transaction? In this episode of Everything CPA and Private Equity, Phil Whitman and David Wolfskehl explore how these transformative changes are reshaping CPA firms. From avoiding deal-breaking missteps to unlocking wealth-building opportunities for younger partners, they share real-world insights and strategies for success. In this episode, you will be able to: Understand how private equity is changing the CPA firm model and what it means for your business. Learn the critical importance of language in negotiations and how to frame deals for success. Explore wealth-building opportunities for younger partners and strategies to avoid traditional buyout burdens. Discover how specialty practices can adapt to private equity-driven changes and seize new opportunities. Gain actionable steps to increase your firm’s value and compete with private equity-backed firms. This is an essential listen for any CPA firm leader looking to stay competitive and informed in today’s market. Don’t miss it!
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Ep 2: How CPA Firms Can Maximize Value with Private Equity with David Kells
Is your CPA firm really ready for private equity—or just hoping for the best? In this episode, hosts Phil Whitman and David Wolfskehl are joined by special guest David Kells, leader of the Profit Team and former COO of Citrin Cooperman. They tackle the big question: How can CPA firms maximize their value before exploring private equity deals? In this episode, you will be able to: Understand how to increase your firm's total enterprise value before a sale. Discover the low-hanging fruits for operational efficiency and quick profit gains. Learn why private equity prefers well-run firms over fixer-uppers. Explore the importance of offshoring and process optimization for profitability. Uncover the true impact of multiple bites of the apple for younger partners. Don’t miss this episode—packed with actionable advice for CPA firms ready to seize new opportunities in today’s evolving market. #CPA #PrivateEquity #FirmGrowth #BusinessStrategy #MergersAndAcquisitions
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Ep 1: Insights and Opportunities in Private Equity for CPAs with Terry Putney
Are you a CPA or firm exploring private equity partnerships? Dive into the exciting world of CPA and private equity with industry experts Phil Whitman and David Wolfskehl. This episode sets the stage for a series dedicated to unpacking private equity's impact on the accounting profession. In this episode, you’ll be able to: Understand why private equity investments in CPA firms are skyrocketing. Learn the key terms and concepts like "rollover equity" and why they matter. Discover how to evaluate offers beyond the multiple—what really drives value. Hear about the cultural and strategic factors that ensure successful partnerships. Gain insider tips on navigating the M&A journey with confidence. Don’t miss out! Hit subscribe now to stay ahead in the evolving CPA landscape. Have questions or thoughts about private equity in accounting? Message Phil and David on Linkedin!
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ABOUT THIS SHOW
Welcome to Everything CPA and Private Equity with Phil Whitman and David Wolfskehl, the go-to podcast for accounting professionals navigating the rapidly evolving world of private equity. Hosted by the seasoned team at Whitman Transition Advisors, this podcast breaks down complex topics, shares expert insights, and provides actionable advice to help CPA firms understand and thrive in the private equity landscape.Each episode explores critical concepts, from investment strategies to partnership models, and features candid conversations with industry leaders and special guests. Whether you’re exploring opportunities, managing transitions, or simply curious about the latest trends, this podcast delivers the knowledge you need to make informed decisions and drive your firm’s success.Tune in, subscribe, and join us as we guide you through the intersection of accounting and private equity!
HOSTED BY
Whitman Transition Advisors
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