EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at Scale

Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and deliverability at scale.In this episode of Send It, Jimmy Kim and Chase Dimond break down five proven strategies to reduce unsubscribes and complaints, including:✅ Optimizing email frequency and timing✅ Smarter segmentation and content relevance✅ Setting clear expectations during onboarding✅ Proactive list hygiene and re-engagement✅ Preventing spam complaints before they spiralYou’ll also hear real benchmarks, examples from ecommerce brands, and actionable tactics you can apply today to protect your inbox placement and keep your subscribers engaged.EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at ScaleThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show03:33 First Strategy: Frequency and Timing08:46 Second Strategy: Content Relevance and Segmentation15:47 Third Strategy: Expectation Management and Onboarding22:13 Fourth Strategy: Proactive List Hygiene29:22 Fifth Strategy: Managing Spam Complaints and Deliverability Protection37:00 Final Thoughts and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!