Ep 460: Ending “overpromise and underdeliver” culture in Africa with EveryMatrix’s Mark Schmidt

In this episode of iGaming Daily, Charlie Horner, SBC’s Media Manager, is joined by EveryMatrix’s Head of Sales for Africa, Mark Schmidt, to discuss the potential of the African iGaming market, especially in South Africa.Mark explores the market dynamic, opportunities for growth and challenges posed by legacy technology in the region, as well as explains how EveryMatrix aims to differentiate itself with innovative solutions and a focus on localised support.The conversation also touches on the importance of understanding player demands, EveryMatrix’s success in South Africa and the need for modern technology to meet the demands of the region's competitive landscape.To find out more about the topics discussed in today's episode, click on the following links:- EveryMatrix: Ending "Overpromise & Underdelivery" In AfricaHost: Charlie HornerGuest: Mark SchmidtProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.