Ep 464 - Why Your Audience Comes Before Code with Joni Lappalainen

Many indie games struggle not because they're poorly made, but because they were built without a clear audience in mind. In this episode, we explore why identifying your target players before writing a single line of code shapes better design decisions, tighter production scope, and stronger market positioning while sharing practical ways to validate your audience before investing years into development. Episode Shownotes Link: https://rengenmarketing.com/464