Ep 47: Customer Journey Mapping (+ Introducing Co-Host Matt Sprague!)

Season 2 kicks off with a new co-host! Scott welcomes Matt Sprague (Swoz Consulting's COO) as Caitlin pursues an exciting international opportunity. In this episode, we're jumping straight into Customer Journey Mapping: what it actually is, why it mat...

An episode of the Make Your Brand Legendary with Swoz Consulting podcast, hosted by Swoz Consulting, titled "Ep 47: Customer Journey Mapping (+ Introducing Co-Host Matt Sprague!)" was published on December 11, 2025 and runs 23 minutes.

December 11, 2025 ·23m · Make Your Brand Legendary with Swoz Consulting

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Episode Description

Season 2 kicks off with a new co-host! Scott welcomes Matt Sprague (Swoz Consulting's COO) as Caitlin pursues an exciting international opportunity. In this episode, we're jumping straight into Customer Journey Mapping: what it actually is, why it matters -- and how to do it without making your team want to kill each other!

Key Topics:

Why Customer Journey Mapping matters for every department, not just sales
The post-it note workshop method for collaborative journey mapping
How to prevent finger-pointing and create psychological safety in the process
The Google Maps analogy for strategic planning
Why most team conflicts stem from different views of "current state"

Whether you're rounding out the year or kicking off Q1 planning, a Customer Journey Map will give you a clear path forward that your entire team can be aligned on.

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P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com

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