Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Arup invests in marketingwhy Arup is looking to broaden the marketing conversations they have from traditional audiencesthe impact of digital and Covid on how they go to marketwhy and how Tristram approaches LinkedIn.The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  ResourcesArup websiteAbbas Marketing website Support this show by:sharing us on socialfollowing us on Apple or Spotifyleaving a review on Apple or Spotifyor telling a friend about the show who you think will benefit.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo