Ep 48 | Pre & Post Show Marketing Strategies For Maximum ROI with Doug Foley

It’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned. Take trade shows as an example: they’re a fantastic opportunity for companies to showcase their products or services and connect with potential customers. However, one crucial aspect that is often overlooked is the implementation of pre and post-show marketing strategies. These strategies play an instrumental role in achieving success, yet they frequently take a backseat to flashy exhibits and gimmicks. Do you have a compelling campaign in place to drive quality attention to your booth? What happens when the show wraps up? Join us on "Event Marketing: Redefined" as Doug Foley, President of Giant Goat, an acclaimed digital marketing agency specializing in custom, data-driven strategies, shares his expertise with his college friend and host, Matt Kleinrock. With features on Entrepreneur and Forbes, Doug brings a wealth of knowledge to the table. Known for his hit podcast, "The Happiness of Pursuit," where he explores how ordinary individuals transformed their passions into extraordinary lives, Doug is also the #1 Amazon Best-Selling author of "Breakout Blueprint: How to Find Your Passion, Take Action, and Build a Lifestyle Business." They'll cover: - Driving targeted traffic to your booth (with a formula for successful emails) - Crafting the ideal follow-up strategy - Leveraging advanced data from shows and organizers - Thinking like a marketing executive when choosing events - Plus, many more invaluable insights! It is vital to recognize the immense impact that effective pre and post-show marketing can have on a company’s overall results. By prioritizing these strategies, you can maximize your visibility, engagement, and ultimately your success at trade shows. Be sure you won’t miss out! Connect with Doug: On his LinkedIn: https://www.linkedin.com/in/douglasjfoley Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined