Ep 481: Increasing AOV - The Top 5 Places On Your DTC Website With Jacob Elbaum, Shivook

Send us a textIn this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! Listen and learn in this episode!Key takeaways from this episode:Benefits of digital products for profit and customer satisfactionEvaluation of the checkout and post-purchase experienceConsideration of the thank you page and general factorsAssessing the brand's current average order value (AOV) and ways to increase itSubscriptions, bundles, and Shopify Plus as impact factorsEnjoyment of building things and having meaningful conversationsFocus on AOV optimization as a quick way to achieve resultsImportance of testing and creativity in determining the best upsellsReversing the process by starting at the bottom (post-purchase) and adding offersIncreasing average order value, customer lifetime value, and profitRecommended App/Tool:11ElevenLabs: https://elevenlabs.io/ReConvert: https://www.reconvert.io/Convert: https://www.convert.com/Rebuy: https://www.rebuyengine.com/Candy Rack: https://apps.shopify.com/candyrackShoplift: https://www.shoplift.ai/AppSumo: https://appsumo.com/Recommended Podcast/Audiobook:Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5WGary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBEToday’s Guest:Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.Connect and learn more about Jacob and Shivook here: Website: https://www.shivook.com/LinkedIn: https://www.linkedin.com/in/jacobelbaum/X: https://twitter.com/elbaum_jacob