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EP 49: How to Tell Your Brand Story Part 2: Examining Your USP episode artwork

EPISODE · Jan 19, 2022 · 23 MIN

EP 49: How to Tell Your Brand Story Part 2: Examining Your USP

from Instant X-Pertise: Marketing · host XPROMOS

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story. If you need to accelerate the development of your brand story, we can help! Learn how to create your own USP. Check out this link to our USP Masterclass on Marketing Clarity.  Want to see content like this weekly in writing? Subscribe to our FREE newsletter Need a resource to crystallizing your brand story? Reach out to us at xpromos.com.

Episode metadata supplied by the publisher feed · Published Jan 19, 2022

What this episode covers

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story. If you need to accelerate the development of your brand story, we can help! Learn how to create your own USP. Check out this link to our USP Masterclass on Marketing Clarity.  Want to see content like this weekly in writing? Subscribe to our FREE newsletter Need a resource to crystallizing your brand story? Reach out to us at xpromos.com.

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EP 49: How to Tell Your Brand Story Part 2: Examining Your USP

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How long is this episode of Instant X-Pertise: Marketing?

This episode is 23 minutes long.

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This episode was published on January 19, 2022.

What is this episode about?

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to...

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