Ep 49 - Positioning Statements

So do you find that you get to the end of a sales appointment and you don't know how to close the sale, ask for the sale and you basically walk away from the sale, making a friend, rather than a sale? Yes, I've done that too! In this episode, I'm going to take you through how to position the sales appointment at the start to help you lead your prospect to make a decision and to make it far simpler for you to ask for the sale. This will be helpful for anyone that needs to make sales, but in particular, those that are selling a service. In this episode, I'll take you through the same questions I would ask of a franchisee asking me in person. How to work out for yourself if a marketing campaign is a good one to do or not.... and we are not talking in terms of marketing, but in terms of return on investment.