Ep 49 | Thinking Like a Marketer: How to Tie Trade Shows to Business Goals | Skift Meetings Podcast with Miguel Neves

This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy. In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events. Skift Meetings, a podcast for event professionals, showcases the industry's leading innovators, delves into the latest advancements in event technology, offers insightful case studies of successful events, and presents novel perspectives on event design. Matt sits with Miguel Neves, sharing invaluable insights on creating a powerful and impactful trade show experience that aligns with your business goals. They cover these topics: - Thinking like a marketer to build a brand and drive real results - The power of intentional in-person events - Rockway Exhibits + Events' transformation from exhibit house to a strategic partner, creating booths aligned with business goals - And much more This episode is packed with valuable trade show tips and practical advice that will change how you approach creating a successful exhibit experience. Connect with Miguel: On his LinkedIn: https://www.linkedin.com/in/miguelseven/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined