Ep. 5) Post-Covid Strategies
from Culturisk Hosted by Martin and Stacy
The pandemic era forced B2B marketing into a purely virtual box, but the landscape of 2025 looks radically different. In this episode, we explore the "comeback" of in-person connection and the strategic shifts required to reach a modern buyer who is more skeptical, digitally native, and self-directed than ever before. We discuss how demand generation has moved from the "volume game" of the pandemic years to a "value game" centered on trust and hyper-personalization.
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