PODCAST · business
Culturisk
by Culturisk
This podcast is dedicated to the Marketing enthusiasts for a free and open dialogue, to learn, laugh, and banter all about Marketing. This is your safe space to discuss among all marketing enthusiasts, bounce new ideas, and express yourself without the fear of judgement. Here we are attempting to create a helpful community to help, support, and laugh! Share your wildest ideas and we'll see where it takes us by half an hour long discussion.
Episodes
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Ep. 26) Shopify Architectural Paradox
In this episode, we explore why business leaders must radicalize their reinvention because the future cannot be created with yesterday's model. We analyze the Shopify Architectural Paradox, exposing the hidden costs of app bloat and its impact on store performance. Our discussion covers the rise…
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Ep.25) Shopify AI Causes Mass App Extinction
Welcome back to the show. Today, we are diving into the massive shifts we’ve seen in the Shopify ecosystem leading into 2026. In this episode, we break down and explore the end of the "app-first" era, where merchants are moving away from bloated third-party plugin stacks in favor of a...
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Ep.24) Shopify's Native Pivot is Killing Wrapper Apps
In this episode, we dive deep into the "RenAIssance" of e-commerce, exploring the massive shifts within the Shopify ecosystem heading into 2026. We break down the latest Shopify Winter ’26 Edition, highlighting how the platform has moved beyond simple AI assistance into the era of "Agentic...
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Ep. 23) Paid Ads = Hollow Growth
This podcast episode provides a comprehensive guide for brands and developers navigating the increasingly competitive digital landscape. Drawing on insights from industry experts and market data, the episode explores how to move beyond expensive, short-lived paid advertising toward sustainable,...
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Ep. 22) Why SEO to GEO ?
In this episode, we dive into a strategic growth assignment for navigating the shift from traditional SEO to Generative Engine Optimization (GEO). As industry forecasts predict a 25% drop in traditional search volume by 2026, merchants face a critical "invisibility risk" if their data is not...
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Ep. 21) Social Entrepreneurship - Insurance Product
Caste-based violence is typically framed as a moral failure or a law-and-order issue. In this episode, it is examined as a systemic and recurring risk that remains largely unacknowledged in formal protection systems. The conversation introduces a culture-centric social entrepreneurship idea:...
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Ep. 20) Cultural Branding in International Markets
In today’s global marketplace, culture is much more than a localized variable; it has become the fundamental operating system of human cognition and decision-making. This comprehensive study explores how deep-seated cultural dimensions such as individualism versus collectivism and high- versus...
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Ep. 19) Resolutions for Non-Elite
Not everyone starts the new year from Mumbai, Bangalore, or Delhi. Most people start it from tier-2 and tier-3 cities, with limited exposure, fewer opportunities, and a lot more pressure to “play safe”. This episode is for them. In Episode 19 of the Culturisk Podcast, we break down New Year...
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Ep. 18) Building Group Gifting App
In today’s tech-driven world, we often wonder: Can Artificial Intelligence do everything? Can a successful business be built solely by a machine? In this episode, we dive into the fascinating journey of building an app where the entire business strategy was designed by AI. However, taking that…
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Ep. 17) Start-up Challenge Bootcamp
This episode is about a challenge by Rajat Maske called the Zero Excuses Start-up Challenge. We talk about why this challenge exists, who it’s for, and what it actually means to stop waiting and start building. It’s a practical conversation around execution, consistency, and learning by doing...
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Ep. 16) Comparing Vibe Coding Platforms [Financial Analysis]
An Expert Financial Modeling Report that analyzes the 12-month Total Cost of Ownership (TCO) for five application development platforms: Emergent.sh, Bolt, Replit, FlutterFlow, and Bubble. This analysis simulates TCO across three scaling models—conservative, expected, and aggressive growth to...
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Ep. 15) Advertise B2B Smartly
In this episode, we break down what it truly means to advertise smartly in the B2B world where long sales cycles, multiple decision-makers, and high-value deals demand more than just broad marketing. You’ll learn how modern B2B brands are using precision targeting, intent signals, and strategic...
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Ep. 14) Understanding Market Needs
Here we understand how cultural intelligence framework, or culture-centric marketing, is designed to eliminate "salesy and pushy" marketing by marrying marketing with the target audience's culture. This approach minimizes cultural risks and maximizes productivity by focusing on building…
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Ep.13) Evaluating Marketing Risks
Here I explain different types of marketing risks that need to be evaluated before implementing any marketing strategy. Avoiding these risks will automatically direct you towards a better and more efficient Marketing Strategy. Feel free to get in touch.Follow:https://instagram.com/culturisk...
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Ep. 12) Tech Career Without Coding
Explore the shifting landscape of modern careers and the essential skills needed to thrive. This episode provides a roadmap for future-proofing your professional life, focusing on: The Creative & Data Toolkit: A sharp comparison of CorelDRAW vs. the Adobe Suite for designers and a performance...
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Ep. 11) Gifting Is Not Easy
Have you ever been part of a family WhatsApp group trying to organize a joint wedding gift, only to find yourself paralyzed by hesitation? In this episode, we dive into the "social design problem" of group gifting. We explore why high-trust environments like a family wedding can paradoxically...
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Ep. 10) Problem of AI Governance
In this episode, we explore the transition of artificial intelligence from a "hype cycle" into a period of deep structural accountability and legal enforcement. We discuss the pivotal role of the "Human Anchor," which suggests that human socio-cultural cognition and value systems are essential...
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Ep. 9) Spreadsheets to Subcultures
This episode explores the fundamental shift from traditional marketing paradigms rooted in the logic of the Rational Actor Model to a culture-centric approach that views consumers as inherently culturally embedded individuals. We analyze why traditional models that assume individuals make…
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Ep.8) Study Soul Not Skeleton
In a world where global markets are fragmented and consumer loyalty is increasingly driven by values-alignment, traditional demographic metrics like age and income are no longer enough to predict success. In this episode, we explore why your current audience personas might be a "lie" and how to...
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Ep. 7) Marketing for Global Tribes
In today’s hyper-connected world, the opportunity for businesses to expand beyond domestic borders is immense, but the challenge is equally profound: navigating the subtle, yet powerful influence of culture on consumer behavior. In this episode, we dive deep into the strategies required for…
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Ep. 6) Problem of Information Overload
In this episode, we explore the radical transformation of B2B demand generation as it moves away from the "spray and pray" tactics of the past decade toward a highly sophisticated, buyer-centric orchestration of technology and humanity. We dive deep into why 2025 is the year B2B marketers...
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Ep. 5) Post-Covid Strategies
The pandemic era forced B2B marketing into a purely virtual box, but the landscape of 2025 looks radically different. In this episode, we explore the "comeback" of in-person connection and the strategic shifts required to reach a modern buyer who is more skeptical, digitally native, and...
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Ep. 4) Major Changes Needed
This episode explores the fundamental shift from traditional marketing paradigms rooted in the logic of the "Rational Actor Model" to a culture-centric approach that views consumers as inherently culturally embedded individuals. We analyze why traditional models that assume individuals make...
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Ep.3) Logic + Emotions = Decision
Consumers everywhere interpret products and messages through the lens of culture: the shared values, norms, emotions, and meanings of their social groups. This episode shows that advertising must align with consumers’ values to influence behavior; pushing against the cultural tide risks losing…
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Ep. 2) Fundamental Change
In this episode, we explore the fundamental shift in modern marketing, moving away from the calculation-based Rational Actor Model toward a deep understanding of consumers as culturally embedded individuals. We often assume people make logical, self-interested decisions, but the consistent…
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Ep.1) Why Be Culture-centric?
Be Culture-centric is a podcast about how culture shapes behavior, trust, and growth across markets and societies. We look beyond tactics to understand how personal, professional, and social cultures influence decisions, adoption, and resistance. This show starts with introductions of the hosts…
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ABOUT THIS SHOW
This podcast is dedicated to the Marketing enthusiasts for a free and open dialogue, to learn, laugh, and banter all about Marketing. This is your safe space to discuss among all marketing enthusiasts, bounce new ideas, and express yourself without the fear of judgement. Here we are attempting to create a helpful community to help, support, and laugh! Share your wildest ideas and we'll see where it takes us by half an hour long discussion.
HOSTED BY
Culturisk
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Frequently Asked Questions
How many episodes does Culturisk have?
Culturisk currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Culturisk about?
This podcast is dedicated to the Marketing enthusiasts for a free and open dialogue, to learn, laugh, and banter all about Marketing. This is your safe space to discuss among all marketing enthusiasts, bounce new ideas, and express yourself without the fear of judgement. Here we are attempting to...
How often does Culturisk release new episodes?
Culturisk has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Culturisk?
You can listen to Culturisk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Culturisk?
Culturisk is created and hosted by Culturisk.
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