Ep. 5: Why Aren't You Offering Financing?

Why aren’t more contractors offering financing?In Episode 5 of The Fence Game Podcast, Matthew and Marty break down why financing has become one of the most valuable tools in their business, both for the contractor and the customer.Financing is not just for people who “can’t afford” a project.Some customers have great income but don’t have $20,000–$30,000 sitting around for a fence or deck. Some have most of the money and just need to bridge the gap. Others have plenty of cash but would rather keep it in the bank and take advantage of a 0% financing option.The key is asking better questions and giving every customer options.We get into how we present financing during consultations, why we offer it early and often, the difference between customers who care about low monthly payments versus low interest, and why contractors should stop using financing as a last-minute response to a price objection.Then we get into CREDIT.We talk about credit scores versus credit profiles, responsible leverage, business credit cards, earning points on expenses you're already paying, and how we used business points to help pay for our team's flights to Florida.We also get into something bigger than money: why we started a business in the first place.For us, it was freedom. Being at our kids' games, practices, birthdays and important moments while still building something that provides for our families.If you're a contractor competing on price, this episode is especially for you:STOP DISCOUNTING. START OFFERING FINANCING.Cash is a tool. Credit is a tool. Financing is a tool.Learn how to use them responsibly.👇 DROP A COMMENT:Are you currently offering financing in your business? If not, what's stopping you?If you have questions about fencing, decks, financing, credit, business or anything we've talked about on the podcast, drop them below. We want to know what YOU want us to cover in future episodes.👍 Like the episode💬 Leave us a comment📲 Share it with another contractor🔔 Subscribe so you don't miss Episode 6THE FENCE GAME PODCASTReal conversations about contracting, business, money, family, mistakes, lessons learned and everything that comes with building a business in the trades. #TheFenceGame #FenceGamePodcast #ContractorPodcast #ContractorLife #Financing #ContractorFinancing #FenceContractor #DeckContractor #ConstructionBusiness #Trades #Entrepreneurship #BusinessCredit #SmallBusiness